Kakao & Influencer Marketing Specialist (Korean Market)

Job Summary:

We are seeking a proactive and results-driven Korea Marketing Specialist to lead the execution of integrated marketing initiatives for the Korea market. This role will be responsible for driving localized marketing campaigns across social media, influencer marketing, promotional initiatives, and digital channels to support brand awareness, customer engagement, and business growth.

The ideal candidate is a self-starter who thrives in a fast-paced environment, takes ownership of projects, and is comfortable managing multiple priorities simultaneously. You will work closely with internal cross-functional teams and external agency partners to ensure seamless execution of marketing campaigns while identifying new opportunities to grow iHerb's presence in Korea.

This is a hands-on role for someone who enjoys turning ideas into action, solving problems proactively, and delivering high-quality marketing execution with speed and attention to detail.

Job Expectations:

• Execute integrated marketing initiatives for the Korea market in alignment with regional and global business objectives.
• Manage external agencies across social media, influencer marketing, and promotional asset development to ensure high-quality and timely execution.
• Oversee iHerb's local social media presence, including KakaoTalk, Instagram, and YouTube, while driving audience engagement and brand growth.
• Coordinate influencer marketing campaigns from planning through execution and performance review.
• Partner cross-functionally with Global Marketing, Paid Media, Creative, and other internal stakeholders to deliver localized marketing campaigns.
• Manage multiple marketing projects simultaneously, ensuring priorities, timelines, and deliverables are executed efficiently.
• Monitor campaign performance and provide actionable recommendations to improve marketing effectiveness.
• Stay up to date with Korean market trends and identify opportunities to strengthen iHerb's local marketing presence.

Knowledge, Skills and Abilities

Required:

• Experience in digital marketing, social media, influencer marketing, or integrated marketing in the Korea market.
• Experience managing agencies and coordinating multiple marketing projects simultaneously.
• Strong understanding of the Korean digital ecosystem, including KakaoTalk, Instagram, YouTube, and influencer landscape.
• Excellent project management and organizational skills with the ability to prioritize in a fast-paced environment.
• Strong analytical mindset with the ability to use data to drive marketing decisions.
• Excellent communication and stakeholder management skills.
• Self-starter with a proactive, hands-on approach and a strong sense of ownership.
• Able to thrive in a fast-paced environment, manage multiple priorities, and execute with urgency.
• Fluent in Korean required; English proficiency preferred.

Experience Requirements:

Generally requires a minimum of 2 to 5 years of experience in social media and/or influencer marketing, with preference for candidates with experience in the Korean or broader APAC market.

Education Requirements:

Bachelor's degree in Marketing or equivalent professional experience required.

Staffing Agency Submission Notice

iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.