Key Accounts Manager - ECommerce

Job description

Company Description Job Description Purpose of the Job Build and develop relationships with Key eCommerce Strategic Accounts. Influence key stakeholders (Red Bull and eRetailer) to develop Joint Business Plans by aligning customer objectives, needs and KPI's with Red Bull’s business objectives. Drive Profitable and Sustained growth. Develop strategy for shoppers on Key Accounts basis customer/channel insights. Give inputs to Brand/Category Teams on marketing opportunities on eRetailer platforms. Own commercial and operational aspects of the relationship by aligning with SCM and Finance teams. Key Responsibilities Driving sales growth through the Key Accounts. Lead Trade Negotiations and follow best practices to drive profitable growth for Red Bull Be Red Bull’s representative with Key Accounts and drive Brand Objectives by influencing all levels and functions of eRetailer's management to become partner of choice for the eRetailers. Develop shopper insights with Key Account, leverage key accounts capabilities to drive Brand objective. Keen learner to understand evolving models/ processes/best practices by competition/channel partners to provide marketing inputs basis eRetailer insights. Have understanding of Performance Marketing and Monetization on the various platforms. AMS and Amazon Vendor portal understanding. Strategize and develop a holistic ecosystem of Sellers who will provide best in class services to Consumers. Work with Seller ecosystem to develop logistic solutions to drive down costs, manage inventory levels and customer fill rates. Work with SCM team to forecast customer demand basis marketing/eRetailer inputs. Performance Marketing Strategy, Quick Commerce Growth (Mandatory Experience) Budget & ROI Management Marketplace Management Analytics & Reporting., Cross-Functional Coordination. Key Performance Indicators (KPIs) Revenue Growth (E-commerce & Quick Commerce) ROAS Achievement • CAC Optimization Conversion Rate Improvement Market Share Growth on Marketplaces Visibility & Ranking Improvement Contribution Margin Maintenance Qualifications MBA / Bachelors with relevant experience A proven track record of 3-5 years professional experience in Key Account Management, ideally with FMCG/beverages background. (eRetailer/Technology Companies) Excellent network of existing contacts and trade relationships. Knowledge & Skills : Strong analytical, planning and negotiation skills Successful front line retail negotiation experience and problem-solving skills. Strong communication and conceptual selling skills. Strong consensus building skills, with cross-functional leadership experience. Additional Information The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer. Please note that Red Bull India never asks for information unrelated to the job application process, such as bank or credit card data and never charges any fees to apply to any jobs. It has been brought to the attention of Red Bull India that certain individual/s posing as a ‘HR Executive’ of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money, at times terming such money as a ‘refundable security deposit’. Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India. Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India. Red Bull India reserves the right to take legal action, including criminal action, against anyone attempting to misuse the brand name, brand logos and the names/designations of our employees for illegal and unauthorized activities. For further information on Fraud Warning please visit: https://policies.redbull.com/policies/RedBull.com_IN/202309211109/en_IN/fraud_warning.html