Klaviyo Email & SMS Marketing Manager – E-Commerce

Job description

Turn subscribers into customers—and customers into loyal fans. We’re looking for a hands-on Klaviyo expert to own email and SMS marketing for an e-commerce consumer products business. You’ll build campaigns, automate customer journeys, segment audiences, and use data to drive repeat purchases and revenue. Location: LatAm - Fully Remote Your Mission: Day to Day Responsibilities Own email and SMS marketing strategy and execution in Klaviyo. Build, schedule, test, and optimize promotional campaigns. Create and improve automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention. Segment audiences based on customer behavior, purchase history, and engagement. Manage campaign calendars around promotions, launches, and key selling periods. Partner with creative and e-commerce teams on messaging, offers, and campaign assets. Run A/B tests across subject lines, content, offers, timing, and audiences. Monitor deliverability and list health. Track revenue, conversion, engagement, and retention performance. Use performance data to continuously improve email and SMS results. Your Toolbox: Skills to be Successful Strong hands-on experience with Klaviyo. Proven email and SMS marketing experience in e-commerce or DTC. Experience building sophisticated automated flows and customer journeys. Strong understanding of segmentation, personalization, and lifecycle marketing. Comfortable analyzing revenue, conversion, open, click, and retention metrics. Strong copy, merchandising, and promotional instincts. Experience with A/B testing and campaign optimization. Understanding of email/SMS deliverability and compliance best practices. Experience marketing consumer products is a plus. Why Adaptive Teams? At Adaptive Teams, we don’t just fill positions – we create pathways to success. Whether you’re a seasoned pro or just starting out, we’re here to help you grow, innovate, and make an impact. If you’re looking for exciting opportunities and, a team that’s as passionate as you are, this is the place to be. What to Expect from Our Application Process? Once you apply, you’ll receive an email guiding you through the next steps, including an assessment tailored to the role. After that, we’ll ask you a few brief questions about your experiences and work style—this is your opportunity to showcase what makes you unique and how you approach challenges. Be sure to check your inbox (and your spam folder , just in case) for further instructions. We understand your time is valuable , so we strive to keep the assessments under 45 minutes whenever possible, though some roles may require a slightly longer time investment. Once selected, you’ll have the chance to schedule an interview with our team. We aim to make the process as smooth and transparent as possible, so you’ll always know where you stand.