[KOREA] Product Manager

Job description

Develop and implement strategic marketing plans for the respective therapeutic area, aligned with the overall goals and objectives of the Patient Journey Solutions department. Conduct market research, competitive analysis, and customer insights to identify opportunities, define target segments, and shape brand positioning. Develop and execute lifecycle management strategies to maximize the potential of existing products, including line extensions and indication expansions. Develop and maintain a deep understanding of the patient journey and treatment landscape within the respective therapeutic area. Develop and execute integrated marketing campaigns and promotional activities to drive brand awareness, engagement, and adoption. Develop and implement strategies to achieve financial KPIs within the respective therapeutic area, including revenue targets, market share growth, and profitability. Establish and maintain collaborative relationships with key internal and external stakeholders, including healthcare professionals, patient advocacy groups, KOLs, and regulatory bodies. Bachelor's degree in Pharmacy, Life Sciences, Pharmacology, Marketing, Business Administration, or a related field Min. 8-years in the pharmaceutical industry with Min. 3-years in Marketing Proven experience in pharmaceutical marketing, with a focus on product management and brand development. Deep understanding of the patient journey, market dynamics, and treatment landscape within the respective therapeutic area. Strong strategic thinking, analytical skills, and ability to translate insights into actionable marketing strategies and plans. Strong project management skills, with the ability to prioritize and manage multiple projects in a fast-paced environment. Fluent English & Korean, spoken & written Grow your career at Santen A career at Santen is an opportunity to make a difference. Through our long-term vision outlined in Santen 2030, we are committed to be a Social Innovator - addressing the social and economic needs of people with visual impairments. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment. The Santen Group is an Equal Opportunity Employer. We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law. If you require any kind of accommodation during our recruitment process, please let the recruiter from our team know. *Please note that team assignments may be subject to future changes Santen is a specialized life sciences company with a proud 130-year heritage focused exclusively on ophthalmology. As a Japan-originated, global company with our footprint in over 60 countries, we are dedicated to delivering innovative treatments and digital solutions for eye health and addressing vision-related social issues for people around the world.