In short
As the Lead - B2B Digital Marketing, you will drive the digital marketing roadmap and execution for North America, serving as the strategic digital expert and primary owner of B2B digital campaign planning, deployment, and optimization. You will ensure best-in-class digital execution that drives market share and reinforces On's premium positioning across key wholesale channels.
Your Mission
- Partner closely with the Digital Sr. Lead to define and own the execution of the B2B digital marketing roadmap for North America key accounts, translating the overall B2B strategic vision into clear, high-impact, digitally-focused plans.
- Lead the design, deployment, and optimization of all B2B digital campaigns across key partner platforms and channels (e.g., retailer digital co-op, Syndigo integration).
- Serve as the primary digital consultant and strategic partner for internal cross-functional teams (Sales, Account Marketing) and external Key Account partners, ensuring executional excellence and adherence to brand standards.
- Support tracking of the digital marketing budget at the account and campaign level, including forecasting and prioritization of digital initiatives.
- Drive digital innovation and process efficiency within the B2B function, staying ahead of digital trends and recommending new, data-driven approaches to grow digital market share.
- Analyze complex digital performance data to generate actionable insights, continuously informing future strategy and ensuring all marketing efforts are data-led.
- Collaborate with the global team to ensure North American needs are factored into the evolution of global digital tools and processes.
Your Story
- You bring a minimum 6 years of progressive experience in digital marketing, channel marketing, or B2B/wholesale marketing, preferably within a sportswear brand.
- Strong understanding of performance marketing, content strategy, social media, CRM, and audience development.
- Experience with translating data and analytics into actionable insights.
- You are comfortable presenting to both internal and external stakeholder.
- A natural curiosity for culture, consumer behavior, trends and emerging platforms
- Strong ability to synthesize complex information, manage multiple stakeholders, and drive projects forward with a high degree of ownership and accountability.
- You are comfortable making critical decisions, challenging the status quo, and balancing strategic thinking with the day-to-day operational work required to deliver results.
- You are skilled at collaborating across a range of cross-functional stakeholders and personalities.
- You are willing to travel up to 20% to On’s global hubs and key accounts.
Your Team
The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.
Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints.
