Lead - Content Planner

Job description

**Responsibilities:** Content Strategy & Planning - Develop and execute weekly and monthly content calendars for livestream programming. - Identify content opportunities, trends, and audience insights to inform planning decisions. - Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.). Programming & Execution - Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events. - Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content. - Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show. Performance Optimization - Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion). - Run content reviews and post-mortems to identify improvement points. - Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creator selection, and formats. Cross-functional Collaboration - Work closely with Creator Management, Live Stream, and Ops Teams to align on content direction and resources. - Collaborate with the Commercial team to align content with category priorities and sales targets. - Ensure seamless operational execution across teams for all live shows. **Requirement** - Bachelor’s degree in Marketing, Communications, Marketing Communication or a related field - Min 2 years experience of live commerce or live marketing ideally in E-Commerce - The ability to work and thrive in a fast-paced, rapidly changing work environment - Strong interest in digital marketing tools and tactics, include knowledge of social media. - Be Creative, keep up with the latest trend - Strong writing, communication and analytical skills - Able to work independently and teamwork, result-oriented - Willing to be placed in Bekasi, Jawa Barat