Lead Digital Analytics & Adobe Customer Journey Specialist

Job description

About M&G India We are M&G India, the strategic innovation and digital hub for M&G. Established in 2003, we have offices in Mumbai and Pune. Our teams work closely with colleagues across the Group worldwide to drive transformation, build digital capability, and support sustainable growth. By leveraging technology, AI, automation, and process excellence, we bring new ways of thinking to improve outcomes for both customers and colleagues. Grounded in a vibrant culture with strong foundations, we are central to how M&G is transforming as a business. About M&G Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions. Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent. Digital Analytics & Measurement • Lead the design, development and optimisation of analytics solutions using Adobe Analytics and/or Adobe Customer Journey Analytics (CJA). • Develop complex analyses beyond standard reporting to uncover actionable business insights and opportunities. • Create measurement frameworks, KPIs and dashboards aligned to business objectives. • Analyse user behavior across digital channels to identify trends, customer journey friction points and optimisation opportunities. Tracking & Implementation • Own and maintain digital tracking frameworks, ensuring accurate and consistent data collection across websites and digital platforms. • Design and manage event tracking strategies, data layers and tagging requirements. • Oversee implementation and configuration of Adobe Tags and associated tracking technologies. • Investigate and resolve tracking issues, data discrepancies and data quality concerns. Marketing & Campaign Measurement • Partner with Marketing teams to establish measurement plans for campaigns and digital initiatives. • Monitor campaign performance and provide actionable insights to improve engagement, conversion and customer outcomes. • Deliver analysis on customer acquisition, engagement, retention and conversion journeys. • Support attribution and performance reporting requirements across digital marketing activities. Stakeholder Management, Reporting & Insights • Work closely with business stakeholders to understand requirements and translate them into effective analytics solutions. • Build and maintain regular reporting suites, dashboards and insight packs. • Translate data into clear narratives, business recommendations and senior-stakeholder updates. • Facilitate workshops and discussions to define measurement and tracking requirements. Governance & Compliance • Ensure adherence to analytics governance standards, tracking conventions and QA processes. • Establish and maintain documentation for tracking specifications, implementation standards and measurement frameworks. • Monitor compliance with regulatory requirements, privacy standards and internal data governance policies. • Champion data quality and continuous improvement across digital analytics processes. We have a diverse workforce and an inclusive culture at M&G Global Services, regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.