Lead Generation Associate

Job description

The Lead Generation Associate supports the Lead Generation Manager in identifying, contacting, and nurturing potential clients. This role focuses on research, outbound outreach, follow-ups, and maintaining accurate prospect data to help generate qualified leads for the Business Development team. Key Responsibilities: Lead Generation & Prospecting Research potential clients, brands, and decision-makers across targeted industries. Build and maintain prospect lists using online tools, social platforms, and internal databases. Identify relevant contact details for outreach activities. Outbound Outreach Support Conduct outbound outreach via email, messaging platforms, LinkedIn, and phone calls under guidance. Support cold-calling activities and follow-up communications. Assist in introducing CREA’s services to potential clients. Lead Qualification & Follow-up Support the qualification of leads based on predefined criteria. Maintain consistent follow-ups with prospects to gauge interest and readiness for meetings. Escalate qualified and engaged leads to the Lead Generation Manager. Data Management Log communications, follow-up schedules, and lead status updates. Ensure data accuracy and cleanliness in lead databases. Coordination with BD Team Assist in arranging meetings between qualified leads and Business Development Managers. Prepare basic background information and notes for handover. Support administrative tasks related to lead management and reporting. Qualifications: Bachelor’s degree in Business, Marketing, Communications, or a related field (fresh graduates are welcome). 0–2 years of experience in sales support, lead generation, customer service, or similar roles is a plus. Strong willingness to learn sales and client engagement skills. Basic understanding of sales or business development concepts is advantageous. Why Join Us: Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia Work with top international and regional brands across fashion, beauty, lifestyle, and more Lead a high-performing team and play a key role in shaping our commercial future Dynamic, multicultural, and collaborative work environment with strong opportunities for career development What We Offer: Career development opportunities within a leading eCommerce company. Benefits packages include Health, Life, Dental insurance Hybrid working environment (One day a week Work-from-Home) 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments. Office Location: APAC Tower – BTS Ekkamai (Working on Monday to Friday)