Lead Generation Manager

Job description

As our new Lead Generation Manager, you will own the architecture, execution, and optimization of RepRisk’s global lead generation and marketing automation engine. Based in London, UK, or in Berlin, Germany, you will be part of our global Client Experience division and report to the Associate Director, Digital Channels. This is a hands-on, systems-driven role positioned within the MarComms team, working closely with digital channels and sales operations team members. You will be responsible for building and scaling the automated systems and processes that fuel our pipeline - from first touch to marketing qualified lead and handoff to sales – based on industry best practices. As Lead Generation Manager, you will have advanced technical expertise and a deep understanding of lead generation tactics. Key responsibilities Lead Hubspot implementation, configuration, and integration with Salesforce CRM (including field mapping, sync behavior, validation rules, and automation dependencies.) Design, build, and maintain complex marketing automation workflows (lead routing, scoring, grading, suppression logic, re-engagement) Apply a multichannel approach to lead generation to maximize touchpoints and conversion rates. Continuously monitor and optimize campaigns to improve performance and increase efficiency in pre-qualifying leads before passing them to sales. Track and analyze key metrics from lead generation campaigns and report on performance to the wider commercial team and senior leaders. Act as the internal technical authority for marketing automation, including documentation and governance. Provide guidance, training, and support to internal teams to ensure optimal performance. You Offer Bachelor’s degree or equivalent professional experience in B2B marketing, technology, or digital growth roles. 5 years+ professional experience in lead generation and marketing automation roles. Advanced understanding and experience of CRM systems and marketing technologies, including Salesforce, HubSpot and Pardot. Proven track record for delivering marketing automation projects in a fast-paced environment, with the ability to meet deadlines. Data-driven mindset with the ability to interpret analytics and convert insights into actionable strategies. Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics. Excellent communication skills — written, verbal, and interactive — with the ability to liaise with stakeholders, particularly marketing leadership, and a strong interest in marketing technology and systems. Ability to work both autonomously and collaboratively. Proficiency in English, every other language is a plus. Please note that we will only consider candidates with a valid work permit About Us RepRisk is the world’s most respected Data as a Service (DaaS) company for reputational risks and responsible business conduct. Our mission is to provide transparency on business conduct risks to drive positive change. Combining advanced AI with deep human expertise, and a proven methodology at the core, RepRisk’s solutions bring performance and peace of mind, enabling clients to know more, be sure, and act faster. With our values of intellectual honesty and humility, operational excellence, and openness and respect, our diverse teams of talented experts are pioneering solutions that enable clients to make better informed decisions. Headquartered in Zurich, and with offices in Toronto, New York, London, Berlin, Manila, and Tokyo, we stay close to clients and bring an independent lens to the industry. United by our shared belief in the power of data, our 400 people are proud to be setting the global standard for business conduct data and driving positive and meaningful change through transparency. We Offer We offer a diverse, multicultural, and mission‑driven workplace where your impact truly matters. You’ll join a collaborative team that values openness, respect, and work–life balance. What you can expect: Flexible working hours and a hybrid model (with home office days). Up to 4 weeks per year working abroad, subject to policy and approvals. Paid training and volunteering days, plus charity donation matching. Health & fitness subsidy to support your well‑being. Frequent team and social events that bring our global community together. A welcoming office environment with complimentary coffee, refreshments, fresh fruit, and healthy snacks. A company that embraces diversity and values different perspectives.