Lead Insights - OTC

Job description

Job Summary We are looking for a Lead Insights who will be responsible for the collection, interpretation, and integration of all aspects of data sources to drive strategic business decisions for the Dr. Reddy’s OTC (Over the Counter) brands. The ideal candidate should be passionate about data and experienced in Client side insights team. The role requires a self-starter, who is willing to roll up their sleeves, work hands-on and deliver data driven insights to support the OTC & Marketing business objectives. Based in Hyderabad, this position reports to the Head of Consumer Insights. Roles & Responsibilities You will be responsible for compiling, managing, analysing and translating various internal and external data sources to uncover insights, trends, category/shopper behaviours’ and competitive activity to shape the OTC (Over the Counter) marketing strategy and build action plans to help drive growth and sustainable market share initiatives and support overall company objectives. You will be responsible for driving strategic cross-functional thought leadership with commercial teams by leveraging multiple data sources, synthesizing insights and clearly articulating new business opportunities. Coordinating with research agencies & ensure quality research reports You will be responsible for supporting the commercial team in the development of customer and business presentations incorporating multiple data sources that support key objectives. You will be responsible for identifying unmet customer/consumer needs and participating in cross-functional projects to deliver against innovation/new product opportunity goals. You will be responsible for managing relationships with key internal data/platform stakeholders and external partners. Qualifications Educational Qualification and Experience: Bachelor's degree in marketing, statistics, economics, mathematics, or related field; MBA preferred 7+ years of proven experience insights role a in CPG (Consumer Packaged Goods) from client side Resident Skills Business Acumen Data Analysis Market Intelligence Storytelling Behavioural Skills Visionary Execution – Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands. Collaborative Drive – Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture. Performance Mindset – Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements. Critical Exposures Exposure to product/brand management in the pharma sector or as a freelance brand specialist Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator. Exposure to Legal, compliance and medical regulation is preferred Prior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D is desired. Exposure to CRM and Data Visualization tools is preferred " Benefits Offered At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself. " Our Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic. For more details, please visit our career website at " Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets). ‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization. "