Lead marketing/Digital Marketing Specialist

Job description

Role and Responsibilities ● Plan, implement and deliver the marketing strategy for China, aligned to Veolia’s global Labwater strategy and driven by measurable Return on Investment (ROI) and Key Performance Indicator (KPI’s) ● Tactically deliver on marketing and communication campaigns and activities with expert knowledge of Baidu paid advertising and WeChat tactics. ● Website promotion: drive traffic, production and publication of content, customer testimonials. ● Web back-end management: manage web development agency, security, API’s and databases to ensure a functionally sound website. Current platform is Drupal. ● Develop market segment lead generation and sales pipelines driven by data and Key Performance Indicators (KPI’s) ● Manage China marketing plan, budget and approval with China and global Labwater group management stakeholders ● Support the China labwater solutions sales team ● Delivery calendar of promotional and social media activity to support the Veolia brand and labwater solutions ● Co-odintate with the China MarComs team to localise and cascade product launches, including all collateral and materials related to product launches ● Co-ordinate with the China MarComs team to deliver off-line events, seminars and training activities ● Manage local China marketing agencies to deliver China Marketing strategy plan covering on and offline activity ● Own, track & reporting of campaign and lead metrics using ● Liaise with end-users, industry partners and specialist media to develop end-user customer profiles, buyer journeys and touch-points ● Track competitor promotional activity and report on insight of value to global Labwater group Qualifications and Education Requirements ● Preferably degree qualified ideally in a scientific or empirical subject ● Up to 6 years of marketing experience with demonstrable experience with promoting through WeChat and Baidu ● Fluent in English Required Skills ● A self-starter who is motivated by change, ownership and using communication and data to drive commercial success. ● Skilled in Chinese digital marketing, CRM Salesforce and automated email platforms such as Hubspot ● Familiar with developing sales pipelines through marketing activity and Key Performance Indicators (KPI) or metrics ● Strong communication skills with a desire to communicate with different audiences and who enjoys learning ● Able to build relationships with a range of professional backgrounds and who is prepared to challenge non delivery. ● Enjoys managing multiple projects, agreeing priorities, problem solving and working independently. ● Can demonstrate teamwork and displays a pragmatic ‘can-do’ approach. ● Excellent organizational and computer skills including Microsoft/Google suites ● Creative with an imaginative approach to problem solving As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination. As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination. Veolia Water Tech is a worldwide leader in water recovery, treatment and reuse. We design and supply a range of water systems for food and beverage applications, municipal water, microelectronics & ultrapure water and heavy industrial wastewater treatment. Together we protect, preserve and reuse resources, tackling today's environmental challenges while creating the water treatment solutions of tomorrow. At Water Tech, we realise diverse teams make smarter decisions, deliver better results, and build stronger communities. We’re an organisation that champions diversity and inclusion at every rung of the ladder and are proud to be an equal opportunity workplace. We offer challenging and meaningful careers, with competitive benefits and flexible work arrangements.