Lead, Portfolio Marketing

Job description

## Job Description We're seeking a seasoned marketing leader to spearhead our Portfolio Marketing efforts for two of our major pillars: Back to School and Evergreen Occasions, a new strategic pillar. As the Lead, Portfolio Marketing, you will be responsible for developing and executing comprehensive marketing programs that build our brands’ equity via *situational* salience, grow topline sales in power windows, improve customer relationships, and deliver strong ROI. You will manage two direct reports and collaborate with multiple cross-functional teams, including Brand Marketing, Media, Partnerships, Away From Home, Sales Operations and external agencies. **Key Responsibilities:** **Portfolio Campaign Development:** Craft breakthrough and compelling marketing campaigns that increase brand situational salience, grow basket size and brand cross purchase, and deliver strong ROI using quantitative data and strategic clarity to inform creative strategy and tactical execution. **Customer Relationship Building:** Develop strong creative platforms that allow for campaign creative customization for priority customers, aligning both customer and brand strategies enabling our eCom & Customer Marketing Team and our Sales teams to leverage as a driver of growth and improved customer relations. **Topline Sales Growth:** Partner with Brand Marketing teams, Insights, and agency partners to create compelling marketing communications and promotions that drive sales growth via cross purchase and bundling during key moments that matter, including: **Back to School:** Lead the development of our portfolio program to drive sales growth during the most critical time of the year for our kids brands. Tapping into some of our most iconic brands in our portfolio like Lunchables, Kraft Mac and Cheese, Capri Sun and JELL-O you’ll have the opportunity to bring these brands to life in a way that seasonally speaks to the needs of kids and parents alike! **Evergreen Occasions:** Lead the development of a new strategic pillars as we build programs to address the meal occasions that Kraft Heinz brands serve every single day. Moments like breakfast, lunch and dinner are central to every household and our brands play key roles across every day part and you’ll lead the charge to build our approach. **Cross Functional Collaboration:** Align with key stakeholders both horizontally and vertically with leadership across Brand teams, eCommerce & Customer Marketing, Sales Operations and Portfolio Marketing on campaign strategy and development. Collaborate with Insights and Finance teams to inform consumer & customer strategy and ensure accurate financial forecasting. Provide strategic guidance, creative direction and feedback to both internal and external agency partners on a regular basis. Partner with and manage expectations with Account Directors at external agency partners to deliver the scope of the program against key milestones. **Requirements:** - 8+ years of marketing experience, with a focus on brand or portfolio marketing and team leadership - Experienced in either single or multi-brand strategy & communications - Proven track record of positively impacting topline sales growth, and ROI - Leader in collaboration and influencing skills, with experience working with cross-functional teams, external agencies and varied stakeholders within a complex organizational matrix - Strong strategic thinker with a bias to action and proactivity in problem-solving. - Strong communication and presentation skills, with the ability to articulate complex ideas and strategies to senior stakeholders - Recognized as strong people leader who values team and individual development Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. **New Hire Base Salary Range:** $141,500.00 - $176,900.00 **Bonus:** This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. *The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors* **Benefits:** Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. **Wellbeing:** We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: - Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments - Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training - Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs - Financial – 401k, Life, Accidental Death & Dismemberment, Disability **Location(s)** Chicago/Aon Center **Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact** [NAZTAOps@kraftheinz.com](mailto:NAZTAOps@kraftheinz.com) **for assistance.**