Lead Product Marketer

Job description

WHO WE ARE Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com http://Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank. In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you. Role Summary As Lead Product Marketer, you will be a key member of Imprint's product marketing function — the first hire on a team being built from the ground up. This is a senior, high impact individual contributor role with direct accountability for execution across product launches, messaging, sales enablement, and market research. You will help translate and shape our product strategy into compelling narratives and materials for multiple audiences: partners, developers, members, and internal teams. This role sits at the intersection of Product and Marketing requiring deep product fluency, exceptional written storytelling, and the ability to unify Imprint's voice across every channel. This is a builder role. You will create systems, assets, and processes that don't yet exist, and own them end to end. What Success Looks Like in the First 90 Days - Launched partner communications for at least 2 new features shipping in the first ~60 days - Conducted market research for our website and established updated personas to inform website storytelling - Delivered Imprint's first partner-backed case study or white paper, showcasing measurable partner impact - Collaborated closely with senior leaders on Imprint’s narrative to kickoff sales assets - Stood up a new release cadence process with partners - Established strong cross-functional working relationships with Product, Marketing, Engineering, and Data Responsibilities - Partner directly with the VP of Product Marketing to shape the strategy, operating model, and execution of one of the company's most critical, yet newest functions - Lead the creation of sales enablement assets: one-pagers, pitch decks, messaging frameworks, and partner-facing materials - Drive market research and competitive analysis to inform messaging, positioning, and website storytelling - Launch partner communications for new product features and updates - Build and maintain an ongoing release cadence messaging framework - Develop Imprint's first partner-backed case studies and white papers, distilling data and metrics into business impact stories - Partner with Growth, Product, and Data teams to measure the effectiveness of deployed content and assets - Empower GMs to communicate effectively with their partners through centralized messaging and materials Qualifications Required - Proven track record of product positioning and messaging for multiple audiences - Demonstrated ability to produce high-quality, compelling written assets: one-pagers, pitch decks, case studies, and sales enablement materials - Experience conducting competitive analysis and distilling insights into actionable positioning - Ability to translate internal data and metrics into partner-relevant narratives that demonstrate business impact and success - AI fluency. AI is already embedded in your workflow for research, competitive analysis, and asset generation - Comfort reading and engaging with technical documentation - Strong cross-functional collaboration experience working across Product, Engineering, Marketing, Risk, and Data - High agency and ownership mindset. Able to identify problems and drive solutions independently - Builder mentality. Excited to create processes, systems, and assets from scratch in an ambiguous environment - Demonstrated ability to quickly develop domain expertise Nice to Have - Experience in B2B2C, fintech, payments, loyalty or adjacent industries - Background in Growth, Product, or Marketing in a fast-paced environment - Experience launching sales enablement content from the ground up PERKS & BENEFITS - Competitive compensation and equity packages - Leading configured work computers of your choice - Flexible paid time off - Fully covered, high-quality healthcare, including fully covered dependent coverage - Additional health coverage includes access to One Medical and the option to enroll in an FSA - 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents - Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.