Lead Product Marketing Engineer

Job Description Product Marketing Engineer – Optical Encoder Technology Location: Wotton under Edge Reports to: Head of Sales (Encoder Products) Role Overview The Product Marketing Engineer will bridge the gap between engineering and marketing for Renishaw’s optical encoder product lines. This role is responsible for developing and executing product strategies that highlight both technical strengths and commercial value for Renishaw's laser encoder offering. Key Responsibilities Product & Market Strategy Collaborate with the engineering teams subsidiary and customer base to understand technical specifications and deliver commercial material highlighting unique selling points Develop and refine product positioning, messaging, and value propositions tailored to target industries (e.g., semiconductor) Conduct market research and competitor analysis to identify trends, customer needs, and opportunities for product enhancements or new developments. Go-to-Market & Sales Enablement Create presentations, contribute to case studies, and product demos. Support the sales team with training, technical guidance, to effectively communicate product benefits and address customer requirements. Coordinate and execute product launches, working closely with Marcomms. Customer & Stakeholder Engagement Build and maintain relationships with key customers, industry influencers, and partners. Gather and analyze customer feedback to inform product development and marketing strategies. Represent the company at industry events, trade shows, and conferences to promote laser encoder offerings. Key requirements Qualified in an appropriate engineering/ STEM discipline such as physics, or a related technical field; Proven experience in product marketing, technical sales, or product management within a high-tech or engineering environment. Experience with semiconductor, metrology, or precision engineering markets. Strong understanding of market research, product positioning, and go-to-market strategies. Excellent communication and interpersonal skills, with the ability to translate complex technical concepts into compelling marketing messages. Analytical mindset with strong problem-solving skills and attention to detail. Ability to work collaboratively across multidisciplinary teams and engage with stakeholders at all levels. Willingness to travel. Desirable Experience in laser or optical encoder technology is highly desirable. Familiarity with regulatory compliance, product lifecycle management, and technical documentation standards. Previous involvement in new product development or launch activities. Benefits When you join Renishaw, we're committing to your future career. That's because we believe in developing our people's skills and promoting them internally. We also offer a benefits package that's highly desirable; including a 9% non-contributory pension, discretionary annual bonus, *subsidised onsite restaurants and *coffee shops, free parking, *car sharing scheme and *24 hour fitness centres. ( not available at all sites ). We also want to promote a healthy work-life balance as much as possible, so we have introduced a hybrid working policy which allows for a combination of home and office based working depending on the nature of your role. We also offer a variable working programme, 25 days holiday plus bank holidays, Life Assurance policy of 12 times annual salary, Cycle to Work scheme, enhanced maternity pay subject to qualifying criteria, Health Cash Plan, the option to join BUPA Renishaw Health Trust and an Employee Assistance Programme for employees and family. Please click here for further information about our benefits. At Renishaw we believe that our success is powered by welcoming a workforce of diverse and talented people. Through encouraging an inclusive culture, where all our employees are free to be themselves, we can achieve our core values: Innovation, Inspiration, Integrity, and Involvement. If you are excited about the role but feel as though you don’t meet all the requirements, we would encourage you still to apply. You might just be the right person for this role or another opportunity at Renishaw. We are committed to providing reasonable adjustments to make interviews and jobs more accessible. Should you have any difficulty during the recruitment process, or require any reasonable adjustments please contact the recruitment team on 01453 524600 or . Please click here for further information about diversity and inclusion at Renishaw. Employment Type: Permanent Time Type: Full time Requisition Number: R8734 Lead Product Marketing Engineer (Open)