Lead Product Marketing - Local Strategy

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. At AT&T, we are reimagining the technology that connects people, businesses, and communities. Join us to help shape differentiated, simplified customer experiences across one of the most recognized connectivity portfolios in the market. The Lead Product Marketing – Home Internet & Converged role will l ead strategy , planning and execution of marketing initiatives that drive customer acquisition, retention and growth of AT&T’s Home Internet portfolio spanning Fiber and Fixed Wireless . The role will identify new growth opportunities, develop integrated marketing strategies, and collaborate across the organization to bring innovative offerings and experiences to market that strengthen AT&T's customer value proposition. Key Responsibilities Lead the creation of integrated marketing strategies aligned with business objectives, brand positioning, and customer needs, focusing on AT&T’s Home Internet portfolio (Fiber and F ixed wireless ). Lead cross-functional efforts to bring customer-centric initiatives to market, ensuring alignment across key stakeholders. Develop integrated marketing plans and go-to-market strategies that maximize customer engagement and business impact. Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities and optimization recommendations. Create compelling positioning, messaging, and customer narratives that communicate the value of partnerships and customer benefits. Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success. Use data-driven analysis to provide insights that guide product development and marketing strategies. Analyze, interpret, and communicate business performance, customer insights, and marketing results. Develop executive-ready recommendations and present strategic opportunities to leadership. Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment. Establish success metrics, measurement frameworks, and reporting to evaluate the impact of initiatives, translating performance insights into actionable recommendations and optimization opportunities. Qualifications Marketing, customer engagement & acquisition , or business development experience preferred. Strong strategic thinking and ability to identify opportunities for growth and customer value creation. Proven ability to build relationships and influence across diverse stakeholder groups. Highly motivated self-starter with a bias for action. Experience leading complex, cross-functional initiatives. Strong analytical and problem-solving skills. Experience building new programs, processes, or initiatives from the ground up. Ability to simplify complex information into clear business recommendations. Strong written, verbal, and presentation skills. Comfortable presenting to senior leadership. Strong PowerPoint and Excel skills. Bachelor's degree in Marketing, Business, Communications, or related field. Principal Functional Skills / Competencies Marketing Strategy & Execution Partnership Strategy & Relationship Management Customer Acquisition & Retention Strategy Loyalty & Engagement Marketing Integrated Marketing Planning Cross-Functional Leadership Executive Communication Supervisor: No Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone Call to action If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Our Lead Product Marketing jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.