Lead Product Marketing Manager, Cash

Job description

Wealthfront is looking for a Lead Product Marketing Manager to own our Cash (banking) products. Cash is the hub of Wealthfront’s financial ecosystem; clients love it for its instant money movement, joint account access, and the way it simplifies earning more with their cash. As the newest member of the Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. This role reports directly to a Product Marketing Director. You’ll work closely with partners across the company, in Product, Engineering, Design, Research, and others. **Product Marketing at Wealthfront** The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. This is an ideal opportunity for a product marketer looking to make a big impact. Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions. ### Responsibilities: - Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product. - Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth - Develop positioning, audience, and distribution strategies for new and existing products - Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences - Craft focused briefs, rooted in business and customer insights, for creative teams to execute against - Regularly lead business performance recaps and findings with executive leadership team - Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect ### Qualifications: - 6+ years in consumer product marketing or growth marketing, with technology and/or startup experience - Passionate storyteller with strong communication, presentation, and writing skills - Strategic thinker who equally values creativity and marketing effectiveness - Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives - A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments. - A low-ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful - Personal finance knowledge and experience is a big bonus, but not required - Bachelor's degree or higher