Lead UX/UI Designer (all genders)

As **Lead UX/UI Designer** at JustPlay, you’ll shape the design vision and elevate our product design function. This is your chance to make a lasting impact on a platform used by millions - with a focus on **content discovery, player motivation, and engagement design**. You’ll bring **proven expertise in gamification**, with a demonstrated ability to **create experiences that inspire players and drive retention**. You’ll **drive business impact through design**, ensuring every player interaction contributes to JustPlay’s growth and mission. You’ll also help **unlock operational efficiency by integrating AI tools and workflows** across the digital product development lifecycle, helping teams move faster and smarter. As a leader, you’ll coach, mentor, and grow designers, fostering a culture of creativity, accountability, and learning. You’ll work closely with cross-functional partners to deliver both bold long-term ideas and immediate, high-impact improvements. ## **Job requirements** - 5+ years’ experience leading a mobile product design team, ideally within entertainment or gaming - Experience scaling or refining established design teams and processes - A portfolio showcasing impactful mobile design work - Proven expertise in gamification and user engagement - Expert proficiency in Figma - Meticulous attention to detail and a commitment to craft - You communicate fluently in English, both written and spoken. **Nice to Have** - Background in loyalty or rewards platforms - Mobile gaming experience. - Deep understanding of mobile gaming trends and the advertising landscape ## **Job responsibilities** **Design Leadership** - Lead user experience from conception to launch, developing and advocating the design vision for one of the world's top entertainment apps - Manage, mentor, and support a team of product designers across iOS, Android, and web - Build a culture of craft, collaboration, and continuous learning - Champion product design throughout the organization, educating stakeholders and establishing design-led practices - Drive measurable business outcomes through design decisions that balance player delight and company growth - Promote and integrate AI-assisted design tools to streamline creative workflows and improve quality with a strong bias towards quality and velocity **Hands-On Design** - Create user-centric designs, wireframes, prototypes, and mockups for the JustPlay app - Develop features that elevate the entire player journey, with emphasis on game discovery and loyalty gamification - Build and evolve JustPlay's design guidelines and design system **Collaboration & Strategy** - Partner closely with product managers, engineers, and stakeholders to develop innovative solutions within technical constraints - Apply platform best practices (iOS, Android) to ensure design quality and seamless interactions across devices - Transform research insights and analytics into actionable design concepts - Work with cross-functional leaders to identify where AI and automation can streamline design operations **Continuous Improvement** - Establish and maintain effective design processes that scale with your team - Proactively identify opportunities to enhance product usability - Stay current with mobile gaming trends and the advertising ecosystem - Foster a high-performing, growth-minded design team through mentorship and feedback ## **Job benefits** - **Work-Life Balance and Flexibility**: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers - **Mental Health Support**: Free personal coaching through our partner [](http://nilo.health) to support our team members to live fulfilled lives at home and at work - **Training & Development**: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc. and free language tutoring in German and English with [Preply](https://preply.com/?adgroupid=199839775849&campaignid=23910190312&creative=811690589270&device=c&gad_campaignid=23910190312&gad_source=1&gbraid=0AAAAADcbD216WbnrHwqd7jemkdh1Xhcky&gclid=Cj0KCQjwteTUBhD4ARIsAEYjs3rZ50zrVC4nSH50CvPr5y-GGonPORiw-yLtSLHjif0CNqrwOARXVhgaAg3zEALw_wcB&hsa_acc=4430962050&hsa_ad=811690589270&hsa_cam=23910190312&hsa_grp=199839775849&hsa_kw=preply&hsa_mt=e&hsa_net=adwords&hsa_src=g&hsa_tgt=kwd-48779027204&hsa_ver=3&keyword=preply&loc_physical_ms=9061132&matchtype=e&network=g&placement=&targetid=kwd-48779027204&utm_campaign=%7Bcampaign%7D&utm_medium=cpc&utm_source=google&utm_term=preply) - **Germany-Based Benefits**: 25 vacation days, free [Wellhub](https://wellhub.com/de-de/) gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution - **State-of-the-Art Equipment**: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed - **A Relocation Package**: Includes visa support for those who need it - **Berlin Office Perks**: Ergonomic setup, free daily lunch, and a dog-friendly environment. - **Engaging and Diverse Work Environment:** Join a diverse team, with over 30 nationalities working from over 25 different locations *\* Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.* **About us** Come join the team building the engine behind rewarded mobile gaming – making playtime truly rewarding. At JustPlay, we’re on a mission to power a fairer, more sustainable rewarded gaming ecosystem where users earn real value for their time through a self-sustaining modell. Since launching in 2020, we’ve grown into one of the world’s leading rewarded gaming platforms, with 25M+ downloads and 500K+ daily active users. Headquartered in Berlin and backed by NCSoft, one of the world’s leading gaming companies, we continue to operate fully independently – combining the speed, ownership, and ambition of a startup with the long-term backing of a global gaming powerhouse. With a team across 20+ countries, we’re shaping a major shift in mobile gaming – and it’s still early enough for you to make your mark. At JustPlay, you’ll build end-to-end, move fast, and ship work that reaches millions – in a company that’s profitable, built to last, and focused on outcomes over hype.