Leads Generation (AI-driven), SME & Growth

Job description

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. 工作职责 线索挖掘与整理（Leads Generation） 利用多种渠道（官网注册、活动名单、线上表单、第三方平台等）挖掘潜在客户线索，并进行结构化整理与分类。 基于业务画像（行业、公司规模、场景需求等）对线索进行初步甄别与优先级排序，为销售团队提供高质量线索池。 AI 驱动的线索识别与评分 熟练使用和不断优化内部及外部的 AI 工具（如：线索评分模型、意向识别模型、自动标签工具等），提升线索识别与筛选效率。 与数据/产品/运营团队合作，基于业务逻辑不断提出对 线索评分模型 与 客户画像标签 的优化建议。 持续追踪各类 AI 工具的使用效果，通过数据分析不断迭代线索获取和筛选策略。 AI 辅助的触达与培育 使用 AI 辅助写作工具 批量生成并个性化优化触达话术（邮件模版、短信/IM 文案、话术脚本等），提升打开率与回复率。 设计并执行基于 AI 的自动化触达与培育流程（例如：不同意向等级客户的分层触达节奏与内容），提高线索激活率。 通过 A/B Test 和数据复盘，持续优化 AI 生成内容的转化表现。 数据分析与流程优化 定期输出线索漏斗数据分析（线索获取 → 触达 → 激活 → 转化），识别关键瓶颈并提出改进方案。 与销售、市场、运营等团队跨部门协作，打通线索流转流程，提升整体线索生命周期管理效率。 关注行业最佳实践与 AI 在市场/销售领域的应用趋势，并转化为可落地的优化动作。 知识沉淀与团队赋能 建立并持续维护线索获取与 AI 工具使用的 SOP / Playbook。 为销售与营销团队提供关于 AI 工具使用、线索跟进策略等方面的培训与支持。 任职要求 教育与经验 本科及以上学历，专业不限，市场营销、经济、统计、数学、计算机等相关专业优先。 1–3 年及以上 销售运营 / 市场运营 / 线索运营 / 数据运营 相关工作经验，有 B2B、SaaS、金融科技行业经验者优先。 有使用 AI 工具（如 ChatGPT、Claude、Midjourney 等）辅助工作经验者优先；有参与过模型应用/智能评分项目者加分。 技能要求 对 AI 在业务场景中的应用 有明确兴趣和基本理解，愿意持续学习并实践最新工具和方法。 熟练使用 Excel/Google Sheets 进行数据整理和基础分析，有 SQL 经验更佳。 具备良好的逻辑思维与数据敏感度，能够从数据中发现问题和机会，并转化为可执行策略。 具备良好的沟通协作能力，能与销售、市场、产品、数据等多团队高效对接。 个人特质 强烈的结果导向与自驱力，关注线索质量与转化效果，而不仅仅是线索数量。 对新工具、新方法保持好奇，乐于在业务场景中探索 AI 的应用边界。 抗压能力强，具备良好的时间管理与项目推动能力。 我们能提供什么 深度参与一家高速发展全球化金融科技公司的 增长引擎 搭建，有机会直接影响业务增长指标。 与销售、市场、产品、数据科学等多团队紧密合作，积累一线 AI 落地实践经验。 系统的培训与成长路径，帮助你从线索运营专家成长为 懂业务、懂数据、懂 AI 的增长型人才。 具有竞争力的薪酬与完善的福利体系，以及开放、透明、追求卓越的团队文化。 APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. EQUAL OPPORTUNITY Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.