Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.
The L&D Sales Training Partner is a key member of the Learning & Development team and a strategic partner to Sales leadership. This role is responsible for building the sales capabilities that fuel BDA’s growth — designing, delivering, and sustaining high‑impact training that equips our Sales teams to win.
This individual will collaborate closely across BDA business units to elevate sales performance, enhance selling skills, support revenue‑driving initiatives, and contribute to a strong, scalable learning culture.
Location
At BDA, we believe that regular in-person collaboration is a key part of the role. If you live within a commutable distance to the following areas, you will be required to work in-office, hybrid schedule. If you live outside this area, this role can be hired remotely since there is up to 30% travel.
- Troy, MI
- Atlanta, GA
- Woodinville, WA
- Austin, TX
Responsibilities
Sales Training Strategy & Delivery
- Champion a performance‑driven sales learning culture across BDA.
- Assess, design, and deliver sales training programs across the full sales cycle: prospecting, discovery, pitching, solution selling, negotiation, closing, and account management.
- Facilitate engaging training sessions for both small groups and large cohorts across in‑person, virtual, and digital platforms.
- Conduct post‑training reinforcement, coaching, and assessments to ensure skill adoption and measurable performance improvement.
- This role may require up to 30% travel, including domestic travel to our Atlanta, Austin, Woodinville, and Troy offices, as well as occasional international travel to our UK and Manila locations.
Curriculum Development & Learning Design
- Review existing sales training curricula and resources to ensure alignment with current and future go‑to‑market strategies.
- Identify skill gaps, propose learning solutions, and collaborate with Sales leadership to refine and implement improvements.
- Create, maintain, and update structured sales learning paths, job aids, playbooks, tools training, and performance support materials.
- Oversee lifecycle management of sales learning programs to ensure ongoing relevance and effectiveness.
Stakeholder Partnership & Business Alignment
- Partner closely with Sales, Sales Ops, Marketing, and other operational units to understand business needs and translate them into targeted training initiatives.
- Build strong, trusted partnerships with Sales leaders and SMEs to ensure training directly supports revenue objectives and performance expectations.
- Contribute to cross-functional initiatives such as product launches, sales tool adoption, process changes, and new methodology rollouts.
- Collaborate with internal experts to apply adult learning principles and instructional design best practices.
Systems Expertise & Program Oversight
- Utilize the Adobe LMS to manage sales training programs, track completion, ensure data accuracy, and analyze training effectiveness.
- Support the L&D team in certifying and coaching internal trainers across sales functions.
- Evaluate external vendors when needed and support selection, negotiation, and onboarding.
- Stay informed of industry trends, competitive shifts, and internal business developments that impact sales capability needs.
Culture & Values
- Demonstrate and model BDA’s Core Values through all training, facilitation, and stakeholder engagement.
- Promote a learning environment where sales professionals feel supported, challenged, and motivated to grow.
Experience Requirements
- Expertise in Sales Training, Sales Enablement, Sales Leadership, or L&D roles with significant sales focused responsibilities.
- Proven experience designing and delivering training that improves sales performance and revenue outcomes.
- Demonstrated success facilitating sales training across multiple modalities (live, virtual, digital, hybrid).
- Hands-on experience working directly with sales teams in fast paced, metrics driven environments.
- Strong understanding of CRM systems — Salesforce is required — and the ability to train others on sales process and pipeline management.
- Demonstrated leadership experience through project ownership, program leadership, or people development responsibilities.
- Willingness and ability to travel up to 30% domestically and internationally, including to BDA office locations in Atlanta, Austin, Woodinville, Troy, the UK, and Manila.
- Proven track record of analyzing performance data to identify skill gaps and measure learning impact.
Qualifications
- Bachelor’s degree in Business, Education, Communications, or related field or industry experience.
- Certification in facilitation, digital learning design, instructional design, or a related area (completed or in progress).
- Deep knowledge of modern sales methodologies.
- Strong communication skills with the ability to inspire, motivate, and energize sales professionals.
- Advanced instructional design capabilities with expertise in adult learning theory.
- Strong critical thinking and analytical skills, with the ability to simplify complex information for learners.
- Ability to lead through influence, credibility, and expertise — especially with senior stakeholders.
- Skilled at guiding sales teams through change with empathy, clarity, and structure.
- Ability to identify sales skill gaps, partner with HRBPs, and create targeted development solutions.
- Detail oriented yet able to maintain a strategic, big picture perspective.
Why This Role
This is a unique opportunity to build and shape a sales training and enablement program that will directly impact ICs, managers, and executives across the organization.
As BDA continues to grow within the multi-billion-dollar promotional merchandise industry, this role will help elevate how our sales teams sell, lead, use Salesforce insights, and drive performance. You’ll partner with passionate, relationship-driven sales professionals and leaders to create scalable training, strengthen sales effectiveness, and make a visible impact on both the business and the people behind it.
Why BDA?
BDA is a place where creativity, partnership, and customer care come together. For more than 40 years, we have helped some of the world’s most recognized brands create memorable experiences through branded merchandise, gifting, and custom programs. We are proud of the work we do, the relationships we build, and the people behind it all. At BDA, you will find a team that values collaboration, innovation, and a “get it done” mindset — while still making space for creativity, growth, and meaningful impact.
Our Core Values:
- BDA is a Team and a Family
- Always Strive to Be The Best
- Entrepreneurial Spirit
- Tigger Attitude
- Work Hard, Play Hard
- Make It Happen the Best Way
- Total Client Affinity & Advocacy
Want to learn more? So much to explore
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We are pleased to share the base salary range for this position is $95,000 to $115,000. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.
BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.
BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
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