Licensing Manager

Secure new licensees in designated categories tied to specific revenue goals and annual growth for the domestic business. Manage day-to-day business including all aspects of category management financials including budgeting, invoicing and royalty collection, contracts (new deals, amendments, and renewals), account management and relationship building, product strategy, category and market analysis, trend forecasting, and data for retail placement. Oversee new contract negotiations ensuring terms meet the company requirements and overall business objectives. Support the brand management on establishing cross-promotional retail activities to ensure strong retail distribution for your licensees. Work across multiple brands, building trusted relationships with our licensing partners, licensors as well as all other stakeholders. Drive and be part of an entrepreneurial and innovative spirit within the office. Teamwork with product development, finance, legal, and brand & retail team. Identify opportunities and fill gaps by product sub-category, franchise and market channel. Feedback on the progress and outcome of the commercial efforts and supervising contract realization. Work closely with content distribution and marketing teams to maximize exposure of WildBrain CPLG Significant demonstrable experience in sales and/or brand management Direct licensing experience in the IP industry and in a licensing agency highly desirable (open to softlines or hardlines categories). Experience with pitching properties, securing, and negotiating deal points and managing licensees; preferably in the character or entertainment industry Outstanding interpersonal and networking skills. A keen eye for detail, hands-on approach with a strategic vision. An innovative and creative manager/salesperson. Entrepreneurial spirit who can communicate at all levels. Good verbal and written skills in English preferred. Flexible team player with the ability to work collaboratively across the company Must be proficient in Microsoft Office programs (Outlook, Excel, PowerPoint etc.) Some travel may be required Basic knowledge of Oasis(CRM) is a plus University education (is preferred) What We Offer Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future. Our Commitment Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work. We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. About WildBrain CPLG WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: . About WildBrain At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge . The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at . Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf. All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly. Location: Unit 4008, Park Place Office Building, No. 1601, Nanjing Road (W), Jing An District, Shanghai, China Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. Overview WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach. About the Role Ready to turn big ideas, iconic brands and exciting partnerships into real commercial success? WildBrain CPLG China is looking for a Licensing Manager to join our team! Reporting to the Licensing Director, you’ll play a key role in growing some of the world’s most exciting entertainment brands , building standout partnerships and turning creative opportunities into successful products across softlines and/or hardlines . You’ll plan, develop and implement commercial strategies aligned with company targets and objectives, while supporting and accelerating growth with both current and potential clients. From spotting new opportunities to building relationships and bringing great ideas to life, no two days will look the same. What’s in it for you? Work with exciting global brands and bring them to life through innovative products and partnerships. Make an impact - you’ll have the opportunity to shape commercial growth and see your ideas become real-world products. Build your network by working with major clients, partners and creative teams across the licensing industry. Be entrepreneurial - we want people who spot opportunities, think creatively and aren’t afraid to try something new. Grow your career in a dynamic, international business where your ideas and commercial talent can make a real difference. Have fun doing it! You’ll be part of a collaborative team working at the intersection of entertainment, brands, creativity and consumer products. We’re looking for someone with exceptional sales and relationship-building skills , a commercial mindset and the energy to turn opportunities into results. Just as importantly, you’ll help create a culture built on integrity, commitment and trust . If you’re passionate about brands, love building partnerships and want a role where creativity and commercial thinking go hand in hand, we’d love to hear from you.