Lifecycle Email Manager

About the role:

Creative Fabrica is building a new generation of AI products used by a large and rapidly growing audience. As we acquire more users, one of our biggest opportunities is making sure they discover the right products, experience value quickly, come back regularly and understand everything they can do with the platform. Email and lifecycle communication will play a major role in this: we want to move beyond basic newsletters and isolated campaigns toward a highly personalized, automated lifecycle engine driven by user behavior and continuous experimentation.

As our Lifecycle Email Manager, you will own email and lifecycle communication across the customer journey - from first signup through activation, conversion, engagement, retention and reactivation. You'll be responsible for understanding how different users behave and building communication that gets them to take the next valuable action.

This is not a role where you simply manage a newsletter calendar. We want someone who thinks in user journeys, triggers, segments and experiments - constantly asking: who should we communicate with, at what moment, with what message, to change what behavior? You'll have significant freedom to identify opportunities, build new flows and run experiments, working closely with Product Marketing, Growth, Product and our Creative Studio.

This is a full-time, in-office role at our Amsterdam HQ, with an annual allowance of 30 work-from-anywhere days.

What you will do:

• Own the lifecycle strategy - take charge of Creative Fabrica's email and lifecycle strategy across activation, conversion, engagement, retention and reactivation
• Build automated journeys - create and continuously improve lifecycle flows based on user behavior and lifecycle stage, including onboarding journeys that help new users experience value fast
• Trigger on behavior - identify the key actions that predict activation, conversion and retention, and build behavioral triggers around what users have or have not done inside the product
• Win users back - create retention and re-engagement flows for users whose activity starts declining, and win-back campaigns for inactive and churned users
• Segment smartly - segment users based on behavior, interests, subscription status, engagement and other signals, and work with Product Marketing to bring new products and launches to the right segments
• Write copy that converts - develop email concepts, subject lines, messaging and calls to action, partnering with our Graphic Designer and creative team when campaigns need extra assets
• Experiment relentlessly - maintain a high experimentation velocity across subject lines, messaging, offers, timing, frequency, segmentation and journeys, running structured A/B tests and building on the results
• Protect email health - monitor deliverability, sender reputation and spam complaints, and keep communication frequency effective without damaging the customer experience
• Prove and scale the impact - analyze user behavior and campaign performance to find new opportunities, build reporting that shows incremental business impact, and document winning journeys so lifecycle marketing becomes systematic and scalable

What you will need:

• 2+ years in lifecycle marketing - professional experience in lifecycle, CRM, email marketing, retention or a similar role, with hands-on experience building automated lifecycle journeys and behavioral campaigns
• Platform fluency - experience with modern email/CRM platforms such as Braze, Customer.io, Iterable, Klaviyo, HubSpot or similar, plus a good understanding of deliverability and sender reputation
• Journey thinking - a strong grasp of segmentation, triggers, user journeys and lifecycle stages, and of activation, conversion, retention, churn and reactivation metrics
• Conversion copywriting - strong, concise, conversion-oriented writing and excellent written and spoken English
• Analytical, data-driven decisions - experience running A/B tests and structured experiments, working with product and behavioral data, and being comfortable with dashboards, spreadsheets and analytics tools
• End-to-end ownership - able to independently take an opportunity from analysis through campaign creation, launch and evaluation, and accountable for lifecycle performance
• A commercial, high-output mindset - focused on changing user behavior rather than simply sending emails, comfortable running multiple campaigns and experiments simultaneously, and customer-minded about the difference between useful communication and just sending more

Nice to have:

• Consumer subscription experience - lifecycle marketing for a consumer subscription or freemium product, ideally with millions of users or large email databases, including conversion, churn prevention and win-back programs
• Advanced personalization - sophisticated behavioral segmentation, personalization, or using AI to personalize, generate or optimize lifecycle communication
• Deeper measurement chops - SQL or independently querying customer data, designing experiments around incremental impact, or understanding attribution and holdout/control-group testing
• Beyond-email channels and builder experience - push notifications, in-app messaging or other lifecycle channels, or building lifecycle programs from an early stage in a fast-moving, high-autonomy environment

We would also like to offer you:

• Lunch: On days you work in the office a warm fresh lunch will be provided for you.
• 30 days Work From Anywhere Benefit per year.
• 24 days of paid vacation per year + public holidays.
• Travel Allowance, if you live more than 10 KM from the office (in the form of an NS card).
• Company pension plan.
• Company events and overseas trips!