Lifecycle Marketing Executive

Job description

If you also believe that everyone should be able to achieve their financial potential, then you’ll love contributing to CMC Markets’ company vision of providing the ultimate trading experience. Seize the opportunity to progress your career in the fintech industry by joining a global leader in CFD trading and share investing. Grow yourself personally and professionally with a company that’s growing with you, by global expansion and product offering. Looking to build your career in CRM and lifecycle marketing? We’re looking for a curious and detail-oriented marketer to join our ANZ Lifecycle Marketing team. You’ll receive hands-on training while learning how to build, test and deliver customer communications across email, push, SMS and our trading platforms. With exposure to Braze, customer data and a large client base, you’ll develop valuable specialist skills in customer engagement and retention, with genuine opportunities to progress within Lifecycle Marketing or the wider Marketing team. Why You'll like working here Just some of the reasons you’ll love working here include: Leave benefits: Accrue 5 additional annual leave entitlements each year called My Days, as well as enjoying 5 extra annual leave days once you pass 12 months. Enjoy your birthday off to spend time with family and friends, on us! Utilise a free annual charity day to give back to your community. $0 Trades: Staff & family trading accounts with CMC Markets Invest have access to the best brokerage rates in the market - $0 trades for all domestic and international equity orders! Continuous learning: Our L&D offering covers both technical and performance training, ensuring you're always learning new skills. Unlimited access to a dedicated benefits & wellbeing hub where you can save money through various retailer discounts, and make use of a variety of resources that will enhance your physical and mental wellbeing. Collaboration: We believe that great things happen when smart people work together, that’s why we’ve made the decision to work five days in the office. Office perks: Help yourself to free breakfast cereals, condiments, and coffee to fuel your workday. Our culture club provides opportunities for everyone whether you’re into fitness, pizza making classes, socialising or bringing out your competitive side in trivia or lawn bowls! What you’ll be working on Reporting to the Lifecycle Marketing Manager, you’ll support the delivery of customer communications across our Australian and New Zealand CFD and share investing businesses. You’ll learn how to build, test and launch campaigns through Braze, support automated customer journeys and help ensure every communication reaches the right audience at the right time. Working alongside the Lifecycle team and stakeholders across Marketing, Compliance, Legal and Business Operations, you’ll gain hands-on experience across the campaign lifecycle, from coordinating content and approvals through to QA, testing and performance reporting. You’ll get involved in: Building, testing and launching email, SMS, push and in-platform campaigns Supporting customer journeys within Braze, including event-triggered communications Coordinating campaign content, timelines and approvals Supporting audience selection, personalisation and segmentation Completing campaign QA to ensure communications are accurate before launch Supporting A/B testing and recording campaign results What will help you be successful? You don’t need to be a lifecycle marketing expert from day one. We’re looking for someone who is genuinely interested in developing their career in CRM and lifecycle marketing and brings the curiosity, energy and attention to detail to learn. You’ll be diligent and organised, enjoy learning new systems and take pride in getting the details right. You’ll communicate confidently, ask questions when you’re unsure and be comfortable receiving feedback as you develop. Most importantly, you’ll understand the responsibility that comes with communicating directly with customers and take the time to make sure your work is accurate. Ideally, you’ll bring: Around 1 to 2 years’ experience in marketing, communications, CRM, lifecycle or direct marketing Exposure to an email, CRM or marketing platform such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo or similar Confidence working with Excel, data and basic campaign reporting Experience within financial services is beneficial, but it’s your mindset and willingness to learn that will matter most. The things we live by CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and are able to do their best work. We don’t just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone. Click on the link to find out more about the things we live by at CMC Markets CMC Markets – Culture Video We’re always on the lookout for great people, so even if you don’t feel you are a 100% fit, apply with your up-to-date CV and we’ll consider you for this role and any other suitable opportunities across the business. We look forward to hearing from you! Please be vigilant when applying for jobs online. CMC Markets will never request personal identification details, such as Date of Birth or Tax File Number prior to an offer being made. If your initial application is successful, regardless of whether you've applied directly or through an approved recruiter, you will always liaise with a representative from CMC's Talent Acquisition team. We will only discuss a role you have formally applied for via phone or email (CMC Markets email address); and never via Facebook or Telegram.