Lifecycle Marketing Lead

Job description

**About Mednet** Mednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice. While most clinical support tools retrieve and summarize the same widely-available resources, Mednet surfaces the judgment, experience, and pattern recognition of leading experts. Our goal is simple: to give every physician access to the collective wisdom of medicine, no matter where they practice. **The Role** We're looking for a Lifecycle Marketing Lead to own how physicians experience Mednet across their entire journey, from the moment they verify their credentials, through their first question asked and answered, to becoming a power user who returns weekly for clinical insight they can't find anywhere else. You'll design and ship the messaging that turns one-time visitors into engaged community members, and engaged members into long-term contributors. Email, push, in-app: every touchpoint is yours to architect, test, and improve. You'll partner closely with the product and medical teams to make sure every message a physician receives is timely, relevant, and worth their attention (because their time is genuinely precious). This is a high-ownership role. You'll define the lifecycle strategy, build it in Braze, and measure its impact on activation, engagement, and retention. **What you'll do** - Own the end-to-end physician lifecycle: onboarding, activation, engagement, re-engagement, and reactivation - Design and build multi-channel campaigns in Braze across email, push, and in-app, including triggered journeys, behavioral campaigns, and broadcast sends - Develop segmentation strategies that account for specialty, practice setting, tenure, and engagement patterns so every physician receives content relevant to their practice - Partner with the product team to instrument the events and user properties needed to power personalized messaging, and to ensure in-app experiences feel native rather than bolted on - Build and run a continuous experimentation roadmap (subject lines, send times, channel mix, message frequency, content variants) and translate results into a sharper program over time - Define and report on the metrics that matter: activation rate, weekly active physicians, question-asking and answering behavior, retention curves, and channel-level performance - Collaborate with the medical team to surface the right expert insights to the right physician at the right moment - Maintain deliverability hygiene, suppression logic, and frequency caps so we earn (and keep) a place in physicians' inboxes and notification trays **What you bring** - 4+ years of lifecycle, CRM, or growth marketing experience, ideally at a community-driven or consumer product - Deep, hands-on Braze expertise. You've built Canvases, written Liquid, set up Connected Content, configured event-triggered journeys, and debugged your share of campaigns - Proven track record running email, push, and in-app programs that moved real metrics (activation, retention, engagement), with the numbers to back it up - Strong segmentation and audience-building instincts; comfort working directly with product and data teams to define the events and traits you need - A rigorous, experiment-first mindset. You don't ship campaigns, you ship tests - Excellent writing chops, especially the ability to communicate clearly and respectfully with a sophisticated, time-constrained audience - Comfort operating with autonomy in a small, fast-moving team **Bonus points** - Experience marketing to physicians, healthcare professionals, or other expert/credentialed audiences - Experience with community or UGC products where engagement depends on contribution, not just consumption - Comfort in analytics tools like Google Analytics, Mixpanel, or Amplitude **Why Mednet?** You'll be building the connective tissue between physicians and the experts who can answer their hardest clinical questions. Every campaign you ship has the potential to influence a real patient encounter. It's rare to find a lifecycle role where the messages you write actually matter to the people receiving them. This is one of them.