Lifecycle Marketing Manager

Job description

Hello. We’re Teya. Teya was founded on a simple belief: local businesses deserve better. They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business. Teya exists to change that. We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work. We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand. If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you YOUR MISSION You'll build the lifecycle programmes that turn new Teya merchants into long-term members. This is a hands-on role for someone who wants to own the end-to-end build of campaigns and journeys that genuinely move the numbers on activation, cross-sell, and retention, translating into fantastic outcomes for our members and hockey stick growth for Teya. You'll be the operator who takes a commercial problem, like "onboarding in Portugal stalls at step 3" or "UK merchants aren't discovering Tap to Pay on their phones", and launches a Braze journey that fixes it. You'll bring the ideas, run the experiments, and partner closely with the rest of the team on the strategy that sits behind the programmes you own. YOUR TEAM You'll join Owned Growth, a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand. We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. You'll use these tools from day one, and you'll help us build new ones. YOUR ROLE On a regular day, you'll: - Own a portfolio of lifecycle programmes across onboarding, activation, cross-sell, retention and win-back, taking briefs or spotting opportunities yourself, building the campaigns in Braze, and reporting on performance - Launch in Braze hands-on: building Canvases with multi-step logic, creating Liquid for personalisation, setting up segments, configuring triggered campaigns, and QA'ing everything end-to-end - Work across channels, including email, in-app messaging, push, SMS, WhatsApp, and content cards, choosing the right channel mix for each audience and market - Run a test-and-learn programme on the campaigns you own, defining hypotheses, setting up A/B and holdout tests, analysing results, and turning findings into the next iteration - Localise at scale, working with Lokalise and our regional teams to deliver campaigns across up to 9 markets without losing quality or nuance - Partner with Product and Data, feeding into product launches with lifecycle plans, and working with our data platform team on the events and attributes you need for targeting - Use AI as a core part of your workflow, working with automations and managing each step of the process with reusable skills that make you and the team faster - Get close to our merchants by joining customer calls, shadowing our CR and Inside Sales teams, and using real merchant insight (not just dashboard data) to make campaigns better YOUR STORY You probably have around 4-6 years of CRM, growth marketing or lifecycle marketing experience, though we care more about what you've actually built than what's on your CV. - You've shipped real lifecycle programmes that moved commercial numbers, including onboarding journeys, cross-sell campaigns and retention flows, and you can talk through what worked, what didn't, and what you'd do differently - You're fluent in Braze (Canvas, Liquid, segmentation, Connected Content) or a comparable platform you could transition from quickly. You can build a multi-step journey with branching logic yourself, not just brief it - You're comfortable in the data. You can pull your own numbers in Snowflake or similar, or read SQL written by others, and you translate data into targeting and personalisation decisions - You're a strong writer. You can draft campaign copy that sounds like a real human wrote it, and you can tell the difference between lifecycle copy that converts and copy that's just words - You're comfortable working across multiple markets and languages, and you know the difference between translation and localisation - You're genuinely capable and curious about AI tooling. You've used Claude, ChatGPT, or similar in your work, and you're excited to leverage it to increase quality and improve your output across the skills listed above: data analysis, copywriting, localisation, platform fluency, and are interested in building agentic workflows - You're commercially literate. You can connect a 0.5% lift in activation to revenue, and you know why that matters - You have an eye for design and care about how a campaign looks, even when you're not the one designing it - You can run your own projects end-to-end (briefing, building, launching, reporting) without needing to be managed - You thrive in a fast-moving environment and would rather ship and iterate than wait for perfect - You're happy working from our new headquarters in Central London at least 3 days a week WHAT MAKES THIS ROLE DIFFERENT - It's B2B to SMB. You're talking to small business owners about things that materially affect their business (yesterday's sales, their funding options, inventory and more), with value and utility over promotional noise. - It's 9 markets, with more expansion this year. UK, Ireland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming. - The stack is modern and powered by AI. Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You'll be armed with the tools and training to put you at the cutting edge of what's possible with our marketing channels. THE PERKS - Physical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition apps - Work from our new headquarters, House of Teya, next to Blackfriars Bridge - Cycle-to-Work Scheme with allowance up to £5,000 - 'Teya Lime' Brompton bikes free to rent from the office - Private Health and Life Insurance - Pension Scheme - 25 days of Annual Leave (+ Bank Holidays) - Opportunities to travel to our different offices across Europe - Regular merchant experiences at our headquarters - Healthy office snacks and drinks - Flexible working hours, as long as it suits both you and your team Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all. If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.