Lifecycle Marketing Manager

Job description

ABOUT THE ROLE The Lifecycle Marketing Manager will be a critical member of the Marketing Team, reporting directly to the VP of Marketing. This role focuses on the end-to-end customer journey, and experience within the financial services/fintech sector is required. You will be responsible for developing and executing data-driven strategies to convert leads, engage active users, and retain existing customers through personalized multi-channel communications. WHAT YOU'LL DO STRATEGIC LIFECYCLE MANAGEMENT - Develop comprehensive marketing strategies to increase customer engagement, retention, and app usage. - Design and implement an automated onboarding comms journey aimed at encouraging users to complete the steps to becoming a member. - Execute re-engagement and "win-back” and retention campaigns to speak to members who have canceled membership or not interacted with the app in specific intervals to prevent attrition. - Collaborate closely with the Product Team to align marketing strategies with product development and feature launches. - Coordinate with Member Experience to manage inbound ticket volume that communications may cause. CONTENT CREATION & COMMUNICATION - Write compelling, clear, and concise marketing communications, including emails, push notifications, and in-app banners. - Manage communication platforms (such as Iterable) to deliver consistent messaging across the user journey. - Oversee and manage transactional communications, including essential user alerts like receipts and late payment notifications. - Ensure all communications adhere to strict financial services compliance guidelines. - Manage the capacity and calendar for communications within Iterable to prevent message fatigue and ensure timely deployment. - Be responsible for the quick response and deployment of urgent communications, including Legal/Compliance updates and annual policies. OPTIMIZATION & TESTING - Build and maintain a robust A/B Testing Agenda focused on messaging, creative elements, and delivery sequencing to improve conversion and engagement metrics. - Analyze user behavior to identify opportunities for cross-selling products, such as Marketplace initiatives or new lending products. - Monitor performance metrics and collaborate with the analytics team to drive data-informed decisions. WHO YOU ARE - Deep expertise in customer lifecycle marketing, segmentation, and automated sequencing. - Proficiency with marketing automation platforms (e.g., Iterable) and CRM systems. - Strong analytical mindset with the ability to interpret data and conduct meaningful A/B tests. - Detail-oriented project management skills, capable of working in a fast-paced, collaborative environment. - Strong aesthetic judgment and an eye for creative quality in all visual and messaging assets. REQUIREMENTS - 5+ years experience in marketing, with a significant focus on existing customer engagement and lifecycle management. - Required experience in the financial services or fintech industry. - Proven track record of authoring communications that drive specific user actions, such as finishing onboarding or adopting new features. FloatMe is proud to be an equal opportunity employer. FloatMe provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws, and prohibits discrimination and harassment of any type.