Lifecycle Marketing Manager

Job description

Hi, we are ecobee. ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution. In 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Together, we take pride in making a meaningful difference to the environment. Why we love to do what we do: We’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet. Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses. While we’re proud of what we’ve done so far, there’s still a lot we can do—and you can be part of it. Join our extraordinary team. We're a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with an office in Leeds, UK, and remote ecopeeps in the US. We get to work with some of North America and UK's leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We’re always looking for curious, talented, and passionate people to join our team. Who’ll You be Joining: You will be joining the ecobee marketing team, reporting to the Sr Director of Digital and Lifecycle Marketing. In partnership with another CRM Lifecycle Marketing Manager on the team, you will own the end-to-end customer relationship management portfolio, from strategy to execution. This role is ideal for someone who thrives at the intersection of strategy, analytics, and creative execution. This role follows a hybrid schedule, with in-office work required on Wednesdays and Thursdays to support collaboration, and flexibility to work remotely for the remainder of the week. How You’ll Make an Impact: Strategy and ownership: In partnership with another Lifecycle Marketing Manager on the team, you’ll own the portfolio strategy across the full customer journey, and drive growth in customer lifetime value through hardware sales and subscription services Campaign development and execution: You’ll design campaign strategies, optimize and ship multi-channel programs (email, in-app, push) across the customer journey. You’ll identify opportunities to build automated nurture journeys based on behavioural and transactional triggers Testing and Optimization: develop and execute testing roadmap to refine messaging, timing, segmentation and UX to optimize engagement and conversion rates Segmentation and Personalization: Create segments using behavioural, demographic and event-based data, and personalize message content to enhance relevance and performance Analytics and reporting: Analyze campaign performance, proactively report on campaign performance and key insights to stakeholders and leadership Cross-functional collaboration: partner with a variety of teams across the ecobee and Generac organization - Marketing, Product, Sales, Customer Support, Creative, and Analytics to create seamless, personalized customer experiences Customer Centric: you’ll champion the voice of the customer and ensure communications to existing customers drive value and advocacy. You’ll partner with the internal creative team to design and develop messaging for lifecycle campaigns What You’ll Bring to the Table: 4+ years of experience in lifecycle or customer base marketing/CRM Proven track record of building customer lifecycle programs from scratch that drive measurable impact on customer LTV Growth mindset and entrepreneurial spirit with a bias toward action and experimentation Strong proficiency in CRM best practices and marketing automation technology (e.g. Salesforce Marketing Cloud, or other enterprise level CRM and email marketing tools) Proficiency in HTML and SQL is required to build, segment, and deploy data-driven lifecycle campaigns, while working knowledge of CSS and AMPscript is considered an asset for advanced email styling and dynamic personalization Strong analytical skills, comfortable business casing new opportunities, forecasting growth, and measuring campaign performance Strong understanding of segmentation, personalization, and marketing automation Strong understanding of email list management, deliverability and compliance requirements and legislations such as CASL, CAN-SPAM and GDPR Demonstrated experience using tools such as Figma, FigJam, Miro, or similar collaboration platforms to visually design and communicate lifecycle strategies. This includes building journey maps, campaign frameworks, and email briefs that clearly articulate objectives, audience segmentation, messaging, and executional requirements. Collaborative cross-functional partner, who thrives in a fast-paced environment Excellent project management skills and ability to lead and manage a project from inception to completion Experience or curiosity about AI tools to enhance personalization, automation and performance is highly valued Experience and passion for Consumer Technology, e-commerce and subscription-based businesses is an asset What happens after you apply: Application review. It will happen. By an actual person in Talent Acquisition. We get upwards of 100+ applications for some roles, it can take a few days, but every applicant can expect a note regarding their application status. Round 1: 30-minute phone/video call with a member of our Talent Acquisition team Round 2: 60-minute virtual interview with the Hiring Manager and a team member to assess functional, technical and behavioural skills Final: 60-min case study presentation with members of the Lifecycle and Marketing leadership team to review case study response to real business challenge Generac is committed to fair and equitable compensation practices. The target salary range for this role, based in Toronto, Ontario, is around $86,000-120,000 CAD . This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation, including short-term and long-term incentives. This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, paid Holidays (10 for Ontario) and RRSP retirement benefits. #LI-JA1 “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”