Lifecycle Marketing Manager (CRM & Reactivation)

Job description

**Join Skillz and Level Up Your Career!** Are you ready to take your career to the next level? Join Skillz, the first publicly-traded mobile esports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide. Skillz is revolutionizing the gaming industry, providing the ultimate platform for competitive mobile games. By fostering social competition within games, Skillz empowers developers to create multi-million dollar franchises while connecting players through fair, enjoyable, and meaningful competition. At Skillz, we firmly believe that everyone is born with unique skills and deserves to experience an epic win. We understand the thrill of achievement and the satisfaction of overcoming challenges. That's why we passionately champion game developers and players alike, empowering them to unleash their full potential through the power of competition. **Life @ Skillz** - Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value and make a difference in the world. - Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your entire family. - Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more. - Perks: We believe in enhancing your work experience. Enjoy daily breakfast, lunch, dinner, snacks, Friday Happy Hours, insurance, and many more. We also offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions. **Why Skillz?** - Pioneers of Skill-Based Competition: Skillz is not just any company in the gaming industry; we are the pioneers of skill-based competition, partnered with industry titans like UFC, NFL, T-Mobile, Buzztime, while also hosting renowned events like the Game Developer Conference (GDC). Join us in transforming the way people play games and building the home of competition for all. - Impact Beyond Gaming: Skillz harnesses the power of its platform to support nonprofit organizations such as Susan G. Komen, American Cancer Society, the NAACP, and more. By participating in Skillz tournaments, you can make a difference and contribute to causes you care about. - Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more. - Talent Magnet: Join a team of talented professionals who are passionate about what they do. Our team includes experts from Meta, Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, and more. **The Future of Gaming Awaits!** The gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future. **About the Role** Push notifications, email, and reactivation are Skillz's fastest available revenue levers. This role owns building the instrumentation, holdout-based measurement, and journey ownership needed to turn owned channels into an accountable, optimized growth engine. **Responsibilities** - Own email, push notification and in-app messaging as a single lifecycle function for Skillz Platform — strategy, calendar, execution and measurement. - Own reactivation marketing end to end: cohort definition, offer design, ROI gating against held-out controls, step-downs and exclusion rules for perpetual reactivators. - Own CleverTap journey design and execution once ownership transfers from Product, and drive onboarding of remaining titles as SDK 26 coverage expands. - Make every campaign measurable: holdout-audited incremental NGR per campaign, CTR by channel and game, deliverability, and unsub/opt-out guardrails. - Enforce messaging hygiene — one notification per campaign per player, mutually exclusive segments, contextual interstitial triggers, and segment→campaign attribution so no segment is orphaned. - Design reactivation and win-back offers within the incentive rules: above-30% bonuses reserved for genuine reactivation, framed as rare and limited. - Manage the Email Marketing Manager and build the lifecycle bench. - Partner with Analytics for holdout design and reads, Game LiveOps for surface slates, Launch GTM for feature adoption campaigns, and Product (Rishabh) for messaging machinery and PN observability. - Report weekly: what was sent, what it earned, what is being retired, and what needs unblocking. **Key Competencies** - **Incrementality-first thinking** — instinctively asks what the control group did; treats sends, opens and pMAU as inputs rather than results. - **Lifecycle craft** — journey design, triggers, frequency capping, suppression logic and deliverability, across push, email and in-app together rather than channel by channel. - **Offer economics** — understands that a reactivated user arriving on bonus cash can be NGR-negative, and can defend a step-down against a stakeholder whose reactivation number it depresses. - **Hands-on tooling** — configures journeys and segments themselves; can pull their own data in SQL or a BI tool. - **Player respect** — treats notification volume as a finite asset and argues for fewer, better sends. - **Builds from zero** — the function, the DL, the runbook and the measurement all need creating; comfortable with that rather than expecting an established machine. **Experience** - 6–10 years in lifecycle / CRM / retention marketing for a consumer mobile product, including **direct ownership of a reactivation or win-back programme**. - Deep hands-on experience with a lifecycle platform — **CleverTap strongly preferred**; Braze, MoEngage, Iterable or WebEngage acceptable — including journey building, segmentation and frequency management. - Ran holdout-based incrementality measurement on messaging campaigns and can evidence a campaign they killed on the number. - Real-money gaming industry experience required. - Owned push notification deliverability and opt-in economics, including double-dialogue opt-in patterns and the constraints of iOS re-enablement. - Comfortable partnering with Product on instrumentation gaps and with Analytics on independent scoring; experience taking over tooling ownership from another function is a plus. **Location:** Hybrid in Bangalore, India. **Travel Requirement:** Less than 10% #LI-Onsite #LI-MK1 Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance*.*