Lifecycle Marketing Manager, Growth

Job description

THE OPPORTUNITY Hinge Health is looking for a Growth Marketing Manager who will lead initiatives that drive member engagement through lifecycle marketing campaigns and serve as a consumer product marketer for new programs and products. This is a hybrid role where you'll spend your time designing and running multi-channel campaigns (email, SMS, push, direct mail) that keep members active and engaged, while also partnering with product teams to bring new offerings to market with compelling messaging and go-to-market strategies. You'll work closely with our clinical team (the physical therapists, coaches, and care managers who work directly with members) to ensure marketing and clinical touchpoints work together to drive better member outcomes. You'll also partner with data science, creative, and product teams to design experiments, build personalized experiences, and measure what's working. At Hinge Health, we're building AI into everything we do. In this role, you'll be on the forefront of AI in marketing, using AI tools to accelerate your work and partnering with our AI and product teams to develop smarter, more personalized member communications. We're looking for someone who is already using AI in their day-to-day and is excited to push it further. WHAT YOU'LL ACCOMPLISH - Drive member engagement through lifecycle campaigns. Own strategy and experimentation to move key engagement metrics by designing multi-channel campaigns (email, SMS, push, direct mail) that get members to start their program, stay active, and come back when they disengage. - Run a rigorous experimentation program. Develop hypotheses rooted in data and member insights, design and execute experiments, analyze results, and turn learnings into action. You'll always have experiments in flight and a roadmap of what's next. - Lead new program and feature launches. Partner with product teams to bring new programs and features to members. That means surfacing consumer insights to shape the roadmap, developing messaging and value propositions, and owning go-to-market strategy and execution. - Work hand-in-hand with our clinical team. Collaborate with the physical therapists, coaches, and care managers who work directly with members to ensure marketing and clinical communications reinforce each other and drive better member outcomes. - Push the boundaries of AI in marketing. Partner with our AI and engineering teams to develop smarter, more personalized member communications. Use AI tools in your own work to move faster and think bigger. - Analyze and optimize relentlessly. Dig into campaign performance data to find what's working and what's not. Present clear, data-driven recommendations to leadership and cross-functional partners. - Collaborate across the company. Work with data science, creative, engineering, product, and operations teams to get things done. You'll need to influence without authority and build strong partnerships to deliver on complex initiatives. BASIC QUALIFICATIONS - Minimum 2 years of relevant work experience in consumer growth marketing, lifecycle marketing, consumer product marketing, with demonstrated progression in scope and impact. B2C experience required, ideally in digital health, healthcare, wellness, or consumer technology. - Lifecycle marketing and experimentation: proven track record of building and executing lifecycle campaigns across channels (email, SMS, push, direct mail), including designing rigorous experiments, analyzing results, and using data to drive ongoing optimization. Comfortable working with analytics tools and partnering with data science teams on segmentation, targeting, and measurement. - Consumer product marketing: experience developing consumer messaging, value propositions, and go-to-market strategies for product launches. Able to translate product capabilities into compelling narratives that resonate with consumers. - AI-forward: experience leveraging AI tools (e.g., AI-driven content generation, automated analysis, personalization platforms, LLMs) in your marketing work. You don't need to be an engineer, but you should be someone who actively adopts AI to work smarter and faster. - Cross-functional leadership and communication: demonstrated ability to lead and influence complex, multi-stakeholder initiatives without direct authority across product, engineering, data science, creative, and operations. Able to articulate strategy, results, and recommendations clearly to both technical and non-technical audiences, including senior leadership. - Proactive and independent: you set your own priorities, anticipate risks, troubleshoot issues, and drive projects forward with minimal oversight. You have a bias toward action and a commitment to continuous improvement. ABOUT HINGE HEALTH At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com/http://www.hingehealth.com WHAT YOU'LL LOVE ABOUT US - Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. - Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. - Modern life stipends: Manage your own learning and development CULTURE & ENGAGEMENT Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy. https://www.hingehealth.com/about/personnel-and-candidate-privacy-policy/ Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com http://hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com https://app.ashbyhq.com/admin/organizational-settings/theme#.