Lifecycle Marketing Specialist (B2B & B2C)

Job description

## Outbound & Lifecycle Execution Lead (B2B + B2C) ## Role Overview BlackBox Strategies is seeking a **senior, execution-first operator** to own outbound and lifecycle messaging across **both B2B and B2C audiences**. This role is ideal for someone who: - Is an expert at **hands-on execution** - Can collaborate on strategy, then independently ship - Understands how B2B and B2C motions differ across email, CRM, and SMS - Works closely with a Social Media Manager to align messaging and timing You will partner with leadership on direction and priorities, then **own execution end-to-end**. ## About BlackBox Strategies BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels—bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients. ## **Location** Remote | Open to global candidates (U.S. business hours required) ## Key Responsibilities **Cold Email & Outbound Execution** - Build and maintain outbound lists and enrichment workflows using Clay - Launch, manage, and optimize cold email campaigns in Instantly - Own inbox health, deliverability, warm-up, and reply categorization - Sync replies, outcomes, and lifecycle stages into HubSpot - Continuously test messaging by segment, persona, and intent **Lifecycle & Marketing Email (B2B + B2C)** - Build segmented audiences across lead, prospect, and customer stages - Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns - Manage compliance, suppression logic, and list hygiene - Use HubSpot Marketing Hub and/or Mailchimp **SMS Marketing (Nice to Have)** - Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement) - Experience with platforms such as Twilio or similar is a strong plus - Coordinate SMS timing with email and social campaigns **Cross-Functional Collaboration** - Collaborate closely with the Social Media Manager to align themes, CTAs, and timing - Share outbound insights to inform social and content strategy - Partner with leadership on ICPs, testing priorities, and iteration ## Requirements - Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles - Direct experience executing (not just overseeing) email and CRM campaigns - Experience supporting **both B2B and B2C** audiences - Strong understanding of deliverability, segmentation, and channel tradeoffs - Clear written communicator with a bias toward execution - Comfortable operating with high-level direction in a fast-moving environment ## Benefits - Competitive compensation - Flexible, fully remote work environment - Opportunity to directly influence pipeline and revenue - Close collaboration with strategy, social, and GTM leadership - Exposure to modern outbound, CRM, and AI-enabled workflows