Lifecycle Marketing Specialist (Wellz)

Job description

**Your wellbeing, our mission. Join a company shaping a healthier world.** **GET TO KNOW US** At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company. We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. **Join us in redefining the future of wellbeing!** **THE OPPORTUNITY** We are hiring a **Lifecycle Marketing Specialist** to our **Marketing - Wellz** team in **São Paulo**! [Wellz by Wellhub](https://www.wellz.com/pt-br/) is our corporate mental health platform, delivering measurable, science-backed results for companies and their employees. By combining technology with human expertise, Wellz offers personalized journeys including online therapy, group sessions, interactive content, and 24/7 specialist chat support. Through data-driven insights and strategic dashboards, we also empower HR leaders to monitor wellbeing, boost engagement, and demonstrate ROI, making quality mental health support accessible and scalable. As our User Growth Lead, you'll own the CRM and Lifecycle Marketing programs for Wellz digital products, designing and optimizing the full user journey across acquisition, activation, engagement, retention, reactivation, and recovery. You'll work directly in CleverTap to drive growth across Brazil and Italy. **YOUR IMPACT** - Lead initiatives across the full user journey, developing comprehensive marketing plans and lifecycle programs across Email, Push, and WhatsApp, managing KPIs, forecasting initiative impact, and leveraging segmentation, personalization, automation, and experimentation to drive growth. - Serve as the dedicated Project Manager for User Growth initiatives, owning end-to-end execution from planning through CRM campaign deployment, asset development, stakeholder alignment, rigorous QA, and performance analysis, with a strong attention to detail. - Drive experimentation across lifecycle programs, using A/B testing and data-driven methodologies to continuously optimize performance and growth. - Own CRM copy and asset development, leveraging AI to create and refine communications and independently developing visual assets in CleverTap when needed, while partnering with designers on more complex creative needs. - Apply strong analytical skills to monitor campaign and channel performance, identify growth opportunities, and make data-driven decisions, balancing overall priorities and key market or client opportunities. - Own CRM operations and governance in CleverTap, ensuring quality and scalability across campaign setup, taxonomy, UTM structures, segmentation, tracking, integrations, deliverability, channel performance, and relevant platform and vendor operations. - Partner cross-functionally with stakeholders (Client Success, Client Engagement, Product, Branding & Creative, Product Marketing) to drive visibility and alignment on - Marketing initiatives, representing the User Growth vertical in relevant forums and sharing campaign learnings to support continuous improvement. - Champion innovation and experimentation, leveraging AI for CRM, automation opportunities, and new CRM capabilities to improve scalability, efficiency, and customer experience. - Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness. **WHO YOU ARE** - Proven experience designing and owning lifecycle marketing programs, with a strong understanding of lifecycle stages, automation, segmentation, personalization, experimentation, and performance optimization. - Mandatory hands-on experience with CleverTap, including CRM campaigns, automations, and lifecycle journeys. Hands-on experience with WhatsApp Business Platform via Meta within CleverTap is also mandatory; Braze is a plus. - Hands-on creative skills, with the ability to develop CRM copy and visual assets independently, leveraging AI and creative tools and collaborating with designers when needed. - Strong analytical skills, with the ability to interpret data, assess campaign performance, build reports, and translate insights into growth opportunities. Proficiency in Google Sheets and Google Slides is mandatory. - Proven experience owning end-to-end growth initiatives, with strong project management skills and a detail-oriented, quality-first approach. Able to connect user behavior to business impact and prioritize effectively. - Excellent stakeholder management and communication skills, with the ability to build trust, create alignment, resolve conflicts, and adapt communication to different audiences in Portuguese and English. - AI fluency, using AI as a core part of your workflow. Fluent in Wellhub's Gemini toolset, including Gemini App, Gems, Deep Research, NotebookLM, Gemini in - Workspace, and Workspace Studio, to accelerate campaign development, research, reporting, analytics, documentation, and QA. - Technically resourceful, with experience using tools such as Figma and foundational HTML knowledge for CRM channel deployment. - Bachelor's degree in Marketing, Communication, Business Administration, or a related field, with previous experience in CRM, lifecycle marketing, growth marketing, or related roles. We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that hands-on **CleverTap experience**, proven **CRM and lifecycle marketing** experience, and **fluent English** are mandatory requirements. **WHAT WE OFFER YOU** With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our flexible benefits program allows you to customize some of the benefits, according to your needs! **Our benefits include:** **WELLHUB:** Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you. **WELLZ:** A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. **HEALTHCARE:** Health, dental, and life insurance. **FLEXIBLE WORK:** As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. **FLEXIBLE SCHEDULE:**Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines. **PAID TIME OFF:** It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday! **PAID PARENTAL LEAVE:**Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled. **CAREER GROWTH:** Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success. **CULTURE:** You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. [Learn more about our shared culture and values here.](https://wellhub.com/en-us/careers/our-values/) **Want to see what it’s really like to work here? Follow us on** [**Instagram**](https://www.instagram.com/lifeatwellhub/) **@lifeatwellhub and watch our team video on** [**YouTube**](https://www.youtube.com/watch?v=ZgIPiszTVm4)**!** **Diversity, Equity, and Belonging at Wellhub** We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. [Read more about it here.](https://www.linkedin.com/posts/wellhub_fairpay-syndio-activity-7407826561531363328-wbN_?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAzHQWABKsRqcpvxy4QpDCJNe_szRdC4hgY) Questions on how we treat your personal data? See our [Aviso de Privacidade para Candidatos.](https://wellhub.com/en-us/careers/job-applicant-privacy-notice/#:~:text=Aviso%20de%20Privacidade%20para%20Candidatos) **#LI-HYBRID**