Lifecycle Marketing Strategist

**ABOUT APPLY** APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit [](http://applydigital.com). **LOCATION:** *This is a hybrid position. The preferred candidate should be based in (or within a location commutable to) New York, NY, working in hours that align with the Eastern Time Zone.* **THE ROLE** As a Senior Marketing Strategist, you'll play a critical role in providing strategic direction and growth marketing support for our top-tier clients. Reporting into the Marketing Services team, you will be responsible for developing and optimizing cross-channel marketing strategies across email, web, push, social, and SMS, with a primary focus on lifecycle and retention programs. You will help translate complex client objectives into measurable, high-impact marketing programs that drive growth and long-term engagement. ### RESPONSIBILITIES Strategic Planning & Ideation - Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs. - Write briefs and approve all created assets. - Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results. Analytics & Optimization - Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots. - Continually track and develop a clear record of incremental revenue sourced from owned initiatives. Client Relationship Management - Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals. Sales & Growth Support - Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert. - Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes. ### REQUIREMENTS - 8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred). - Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing. - Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or . - Direct experience leveraging data for complex personalization marketing programs. - Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude). - Demonstrated ability to manage multiple workstreams and stakeholders simultaneously. - Hands-on approach that delivers sharp strategic insights for clients. - Strong technical edge with current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies. ### Nice to Have - Understanding of AI decisioning tools with current practical application. - Superior written and communication skills with strong organizational abilities. - Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks. - Experience with project management tools. - Great intuition and a proactive nature. - Ability to manage multiple projects and clients simultaneously in a fast-paced environment.