Lifecycle Operations Manager

## **Who We're Looking For** **- Lifecycle Operations Manager** Clearlink is building a centralized Lifecycle Marketing function to power scalable, compliant, performance-driven email programs across our portfolio of brands — including Highspeedinternet, The Penny Hoarder, CableTV and . We're looking for a Lifecycle Operations Manager to own the platforms, data, and programs that make that possible. This role sits at the intersection of product, marketing technology, and analytics. You'll be the hands-on owner of our lifecycle messaging platform (Iterable) and our onsite data capture and identity layer (Digioh), and you'll use that infrastructure to build, test, and scale email programs that grow audience and drive revenue across brands. You'll operate under a business-partner model: you own the channel, the infrastructure, and the best practices, while individual brand teams retain control over audience strategy, messaging, and content. You'll work closely with a Director-level lifecycle strategy lead, brand marketing teams, and our Data/IT organization to keep every program healthy, compliant, and performing. **Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required.** ## **The Impact You Will Make** ### ***What You Own*** - The email product and lifecycle platform. You own our Iterable implementation — configuration, segmentation logic, and automation workflows — and Digioh as our onsite capture and identity layer, and you're accountable for the programs and KPIs they drive across brands. - Data quality and deliverability. You own the health of our sending infrastructure and customer data — authentication, inbox placement, list hygiene — across every brand that sits on our shared platform. - Testing and optimization. You own the analytics and testing discipline behind our lifecycle programs, turning results into a backlog of what to build, fix, or scale next. ### ***Build and scale lifecycle programs*** - Build and maintain lifecycle programs, segmentation logic, and automation workflows in Iterable across acquisition, onboarding, engagement, and retention. - Manage subscriber and identity data flows between Digioh, Iterable, and internal systems, ensuring a clean, unified view of the customer across brands. - Implement and evolve testing frameworks — A/B and multivariate testing, personalization logic, and send-time optimization — as a standard part of how programs are built, not an afterthought. - Grow quality subscribers through capture strategy, placement analysis, and ongoing optimization of subscriber lifetime value. ### ***Own the platform and the data layer*** - Own ESP configuration and implementation in Iterable, and the onsite capture/identity layer in Digioh, across all supported brands. - Ensure consistent implementation of authentication protocols (SPF, DKIM, DMARC) and keep pace with evolving mailbox provider and sender requirements. - Monitor inbox placement, domain/IP reputation, and complaint rates (e.g., via Google Postmaster Tools), and resolve issues before they impact deliverability. - Coordinate with IT and Data teams on integrations, tracking, and data warehouse sync so lifecycle data stays reliable and accessible. - Manage ESP and vendor relationships, holding partners accountable to cost and performance. ### ***Drive growth through analytics*** - Report on campaign, program, and channel performance, translating results into clear recommendations for brand and lifecycle leadership. - Identify new growth opportunities based on program data, emerging lifecycle/email trends, and the competitive landscape. - Ensure program health metrics — deliverability, engagement, list quality — are visible and trending in the right direction across every brand on the platform. ### ***Partner across the business*** - Work under a business-partner model with brand marketing teams: you own the infrastructure and best practices, they own audience strategy, messaging, and content. - Partner with the Director-level lifecycle strategy lead to keep execution aligned with cross-brand governance, compliance, and best practices. - Support brand teams in adopting shared lifecycle infrastructure, making their day-to-day experience with the platform a measure of your success. ### ***How You'll Work*** - Hold platform-wide standards while adapting to the distinct needs of each brand you support. - Create order and documentation where a shared, cross-brand system is still being defined. - Balance hands-on technical execution with the analytical rigor to know what's actually working. - Move quickly on testing and iteration rather than waiting for a fully-formed plan. ## **What You Bring** - Hands-on experience with Iterable or a comparable enterprise ESP/lifecycle messaging platform — configuration, segmentation, and automation. - Experience with Digioh or a comparable onsite data capture / identity tool is strongly preferred. - Strong analytics skills: comfort with A/B and multivariate testing, campaign reporting, and turning data into a prioritized roadmap. - Working knowledge of email authentication and deliverability (SPF, DKIM, DMARC) and how mailbox provider policies affect inbox placement. - 5+ years of experience in email marketing, marketing technology, or product management, ideally supporting multiple brands or business units. - Experience managing vendor relationships and holding partners accountable for cost and performance. - Excellent communication skills, with the ability to work in a business-partner model — owning infrastructure and standards while brand teams own strategy and content. - Bachelor's degree in Marketing, Business, a related field, or equivalent experience. **Perks That Set Us Apart** - **🩺 Healthcare:** We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services. - **💰 Invest in the Future:** Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%. - **🧘‍♀️ Lifestyle Spending Stipends:** Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses. - **🏝️ Flexible Time Off:** We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!) - **👶🏻 Parental Leave:** We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment. - **✈️ Generous Paid Holidays:** Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays. - 🧑‍💻 **Flex Schedule:** This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on **Tuesdays and Thursdays**, with **Wednesdays designated as a flex day** based on team and manager needs. Remaining workdays are remote, depending on role requirements. - **🛟 Comprehensive Life Insurance:** Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses). - **🤝 Employee Resource Groups (ERGs):** Join us in fostering connections, celebrating diversity, and providing a supportive community for all. At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too. **Interviewing at Clearlink** We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink. - Once your application is submitted, we will review it and be in touch - 30-min phone call with the Recruiting Team - 30-min - 1 hour interview with the Hiring Manager - 30-min - 1 hour interview with a Clearlink Panel Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call. #LI-Remote #LI-SW1 **Why Work For Us** Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued. Clearlink Partners & Awards: - Partnered with The Period Project for easy access to menstrual hygiene products. - Awarded the 2022 Shatter List for breaking glass ceilings in technology. - Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership. Clearlink Values (CLEAR): - Create Community - Learn & Grow - Embrace Opportunity - Act Like An Owner - Respect Every Person Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.