Lifecycle & Retention Strategist

Job description

# **Lifecycle & Retention Strategist** Direct-to-consumer marketing success requires mastery of owned channels. We believe that email and SMS marketing are cornerstone channels for sustainable growth. As a Lifecycle & Retention Marketing Strategist, you'll play a key role in creating education and best practices for our teams, auditing new and existing clients, creating roadmaps for automated campaigns and flows, and providing strategic input across client accounts. Success in this role demands both visionary strategy and flawless execution. You'll craft data-driven lifecycle strategies while building the technical infrastructure and detailed implementation roadmaps that turn strategy into measurable results for our clients. ## **What We Look For** **This place isn't for everyone, but it might be for you if…** **YOU SET THE STANDARD** - You are committed to making decisions informed by research - Your customer service is referenced as the bar that others strive to emulate - You take pride in arriving to meetings prepared with insight to contribute - You organize your time and say “no” appropriately so that you can attend to what is most critical - You are committed to approaching challenge & failure with curiosity about how to improve - Your word is trustworthy; you do what you say you will **YOU ARE DRIVEN TO INCREASE VALUE** - You are passionate about building brands for the next generation - You gather context ahead of meetings so that you arrive prepared with insight and input - You clearly articulate your expertise so that even a beginner can understand the concept - You are in the habit of documenting and reporting your work **YOU CREATE AN ENVIRONMENT OF EXCELLENCE** - You seek opportunities to refine your skills without being prompted - You desire to inspire others with your excellence and expertise - You are willing to put in the reps to be an expert in your domain - You resist the temptation to play victim; instead, you take 100% ownership over outcomes ## **What You'll Do** **EXECUTE** | You are hands-on in managing the day-to-day email and SMS programs for your clients. From building complex automation flows and developing sophisticated segmentation strategies to writing compelling copy and setting up A/B tests, you're comfortable getting into the technical details. You maintain rigorous QA processes, monitor deliverability metrics, and continuously optimize campaign performance. Your expertise in ESPs (especially Klaviyo) allows you to build and manage scalable, revenue-driving programs that consistently exceed client expectations. **TEACH** | You're all about creating unique and differentiated customer experiences through email and SMS that drive engagement and revenue. You understand that these channels are key to successful business growth - for both the client and our agency. As an Email & SMS Marketing Strategist, you are building your expertise in all things email and SMS at the agency. The best part of amassing all this knowledge and expertise is that you'll get to share it with your colleagues and clients as you teach best practices and share foundational knowledge of ESP platforms, automation strategies, and campaign optimization. **PARTNER** | Working closely with Growth Strategy, Paid Media, and Creative Services, you'll collaborate across internal teams to provide input and plan cohesive marketing campaigns that fuel growth for our clients. Your expertise in email and SMS will help shape integrated marketing strategies that maximize results across all channels. Partnership with internal teams and client contacts will enable your clients to achieve their goals through effective lifecycle marketing. **ANALYZE** | You have a passion for results-driven data and a track record of being able to identify, develop, segment, execute and optimize email and SMS campaigns. With a multi-brand purview (clients you directly work on and other agency clients), you are able to spot trends and connect the dots on what success may look like across industries and verticals. Working with the data analyst, you will share the trends that you're seeing both externally through marketing materials and internally. ## **What Success Looks Like** **Success in Your Day to Day Looks Like** - Develop and implement revenue-driving lifecycle programs that significantly contribute to total client revenue - Maintain excellent sender reputation scores across client accounts through best-practice implementation - Achieve and maintain industry-leading deliverability metrics through proactive monitoring and optimization - Drive consistent list growth through strategic acquisition tactics and engaging campaigns - Design automated flow strategies that generate substantial recurring revenue - Lead confident, strategic client meetings with clear agendas and actionable insights - Proactively identify upsell opportunities and expansion strategies within accounts - Create compelling monthly performance reports highlighting key metrics, insights, and strategic recommendations **Success in Your First Three to Six Months Looks Like** - Build strong, trusting relationships with clients through consistent delivery of results - Identify and execute on upsell opportunities within existing accounts - Build a strong reputation through excellent client references and case studies - Establish yourself as a trusted strategic advisor to clients and internal teams - Contribute to new business pitches with strong strategic thinking and industry expertise - Develop a reputation for innovative email and SMS strategies that drive real results - Demonstrate clear ROI from email and SMS initiatives across client accounts - Build strong cross-functional relationships that drive integrated client success ## **What You'll Bring to the Table** - 2–4 years experience in email and SMS marketing, with proven success in DTC environment - Strong proficiency in Klaviyo platform including automation flow design, custom event tracking, API integrations with ecommerce platforms, behavioral segmentation, and custom metric creation - Working knowledge of at least one additional ESP (such as Attentive, Emarsys, Iterable, or Braze) is preferred - Hands-on experience with leading SMS platforms (Attentive, Postscript, Klaviyo SMS) including campaign setup, automation flows, compliance management, and subscriber segmentation - Working knowledge of email and SMS compliance regulations including GDPR, CCPA, CAN-SPAM Act, TCPA, and CASL, with experience implementing compliant opt-in/opt-out processes and managing consent preferences - Familiarity with email infrastructure management including DNS authentication protocols (DKIM, SPF, DMARC), sender reputation monitoring and deliverability troubleshooting - Experience with audience segmentation strategies using behavioral, demographic, and transactional data, conditional automation logic, and flow optimization through performance analysis - Experience with A/B testing and split-testing methodologies across email and SMS campaigns - Working knowledge of Loyalty, Subscription, Direct Mail, Survey, and Identity Resolution platforms with focus on seamless Email and SMS integration - Proven ability to manage multiple high-priority projects and client relationships simultaneously - Strong analytical capabilities with expertise in data analysis, performance reporting, and strategic thinking with a data-driven approach - Proficiency in Figma for email design collaboration, plus HTML and CSS for responsive template development - Exceptional project management and organizational skills with outstanding written and verbal communication abilities - Bachelor's degree preferred but not required ## **What's In It For Me?** **SALARY RANGE** - **$100,000 - 110,000** base salary, annually - **Bonus Structure |** 15% of base salary ## **ABOUT US** At CTC, **we are fixated on building the next generation of legendary brands and the people who will lead them.** To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive. 1. **We Set the Standard** 2. **We Are Driven To Increase Value** 3. **We Create an Environment of Excellence** We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees: - **401K**| program with a 3% company match (post 90 days employment) to bring out the investor inside you - **TIME OFF** | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you! - **MEDICAL** | Full health, dental, and vision benefits that fit your lifestyle and goals - **WELLNESS** | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity. *Common Thread Collective provides this [Privacy Notice for California Consumers/Employees](https://docs.google.com/document/d/1cagIOPBjD4nHSx-ZYwtl--XIHIRZxznH/edit?usp=sharing&ouid=111007704265230911354&rtpof=true&sd=true) only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click [**here**](https://docs.google.com/document/d/1cagIOPBjD4nHSx-ZYwtl--XIHIRZxznH/edit?usp=sharing&ouid=111007704265230911354&rtpof=true&sd=true).*