Link Building Specialist & Digital PR

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Link Building Specialist & Digital PR based in Brazil.** In this role, you will build and manage a digital PR and link-building program designed to strengthen online visibility, improve organic search performance, and increase brand authority across search engines and AI-powered platforms. You will take ownership of outreach campaigns from prospect research and personalized pitching to securing quality backlinks and tracking results. Working closely with the SEO and Answer Engine Optimization (AEO) team, you will help ensure the brand appears in trusted publications, industry comparisons, and sources referenced by AI-generated answers. You will also develop relationships with journalists, editors, publishers, and website owners to generate meaningful media coverage. This fully remote opportunity is ideal for a proactive digital marketing professional who combines strong communication skills, strategic thinking, relationship-building expertise, and a results-driven approach. ### Accountabilities - Own the end-to-end backlink acquisition process, including identifying relevant websites and journalists, personalizing outreach, managing follow-ups, securing placements, and tracking performance. - Prioritize backlinks that strengthen the visibility and authority of key landing pages and strategic content, rather than focusing exclusively on the homepage. - Monitor backlink profiles and evaluate placement quality, identifying potentially harmful links and coordinating cleanup activities when necessary. - Track backlinks, media placements, brand citations, and domain authority metrics, sharing performance updates, insights, and recommendations with the SEO and AEO Manager. - Identify opportunities to increase brand visibility in trusted publications, industry lists, comparison articles, and other sources frequently referenced by AI-powered search tools. - Establish and optimize brand profiles on relevant review platforms to strengthen credibility and online presence. - Manage a monthly budget for paid placements, ensuring investments prioritize websites with genuine audiences, relevant content, and strong editorial standards. - Plan and execute digital PR campaigns by developing timely, compelling story ideas for journalists, editors, and publications relevant to the target audience. - Build and maintain relationships with journalists, publishers, editors, and website owners to secure relevant media coverage, brand mentions, and editorial backlinks. - Use AI tools and automation to improve prospect research, outreach efficiency, and campaign execution while maintaining high standards of personalization and quality. ## Requirements: - 3–5 years of experience in a relevant role, such as Link Building Specialist, SEO Outreach Specialist, or Digital PR Specialist, or 5+ years of broader SEO experience. - B2B marketing experience is a strong advantage. - Demonstrated experience researching journalists and publications, creating personalized pitches, and securing media coverage or quality backlinks. - Strong knowledge of link building and off-page SEO, including backlink relevance, placement quality, outreach strategies, and follow-up management. - An established network of journalists, editors, publishers, or website owners, along with the ability to build relationships and successfully pitch compelling ideas. - Strong organizational skills and the ability to manage multiple outreach conversations and campaigns consistently. - Analytical skills and experience measuring campaign performance, interpreting results, and recommending improvements. - C1-level or higher English proficiency, with excellent written and verbal communication skills and the ability to create clear, concise, engaging pitches. - Experience using AI tools and automation for prospect identification, journalist research, and pitch drafting, combined with sound judgment to personalize and quality-check communications. - A proactive, results-oriented mindset with the ability to work independently, manage priorities, and collaborate effectively in a distributed team environment. ## Benefits: - Fully remote work: Work remotely from eligible locations across Latin America. - Competitive compensation: Salary increases every six months and performance-based bonuses. - Global health insurance: Coverage includes medical, dental, vision, mental health, and routine care. - Paid time off: Paid holidays, vacation, and sick leave. - Family support: Family care days, parental leave, and flexible support for changing personal needs. - Growth and development: A culture focused on continuous learning, professional growth, and skill development. - Ownership and autonomy: Opportunities to build and lead a digital PR and link-building program with measurable impact. - Collaborative remote environment: Work with an internationally distributed team focused on growth, well-being, and meaningful outcomes.