LinkedIn Ads Specialist (B2B Lead Generation & Campaign Management) – Remote | EST HoursPosition Type: Full-Time, Remote Working Hours: EST Time Zone Location: Remote — Pakistan, LATAM, South Africa, Philippines PreferredAbout the RoleAt Pavago, one of our clients is hiring a LinkedIn Ads Specialist to manage and optimize paid LinkedIn campaigns across a portfolio of 10–15 client accounts.This is a hands-on, performance-focused role for someone who understands how to generate measurable B2B leads through LinkedIn Ads and can confidently manage multiple campaigns and clients simultaneously.You’ll take ownership of:LinkedIn Ads strategy and executionB2B audience targetingCampaign optimizationLead generation and lead qualityPerformance reportingA/B testingClient communicationBudget and ROAS managementIf you have strong LinkedIn Campaign Manager experience and enjoy using data to continuously improve B2B advertising performance, this role is a strong fit.What You’ll OwnLinkedIn Ads Strategy & ExecutionBuild, launch, and manage LinkedIn Ads campaigns across 10–15 client accountsDevelop targeting strategies based on:Ideal Customer Profiles (ICPs)Buyer personasJob titles and seniorityIndustries and company characteristicsFunnel stagesConduct market and competitor research to strengthen campaign positioningTest different campaign formats, creatives, messaging, and ad variationsStructure campaigns for efficient B2B lead generation and scalable performanceEnsure campaigns align with client objectives, budgets, and KPIsCampaign Optimization & PerformanceMonitor campaign performance across active accountsTrack and analyze:Cost per Lead (CPL)Click-Through Rate (CTR)Conversion RateReturn on Ad Spend (ROAS)Lead volumeLead qualityEngagementOptimize:BidsBudgetsAudiencesTargetingPlacementsCreativesCampaign structureRun structured A/B tests to improve performanceIdentify underperforming campaigns and take corrective actionFind opportunities to scale successful campaignsAudience Research & B2B TargetingResearch target markets, industries, companies, and decision-makersTranslate client ICPs into effective LinkedIn targeting strategiesIdentify new audience segments and expansion opportunitiesAnalyze audience performance and refine targeting based on campaign dataContinuously improve lead quality through smarter segmentation and testingReporting & AnalyticsPrepare weekly and monthly client performance reportsMaintain clear campaign dashboards and documentationTranslate advertising data into actionable recommendationsReport on:Lead generationLead qualityCPLConversion performancePipeline contributionCampaign ROIClearly explain what is working, what needs improvement, and what should be tested nextClient Communication & Account ManagementCommunicate directly with clients regarding:Campaign goalsBudgetsPerformanceKPIsOptimization strategiesPresent campaign results and recommendations professionallyProactively communicate performance concerns and opportunitiesMaintain accountability across multiple client accountsBuild strong client relationships through responsiveness, transparency, and consistent executionCross-Functional CollaborationWork with creative, copywriting, and strategy teams to improve campaign performanceProvide data-backed recommendations for:Ad creativeMessagingOffersLanding pagesEnsure campaign strategy remains aligned with broader client marketing objectivesContinuous ImprovementStay current with LinkedIn advertising updates, features, and best practicesResearch new:Targeting strategiesCampaign formatsOptimization methodsB2B advertising trendsContinuously improve internal campaign workflows and reporting processesTest new approaches to improve efficiency, lead quality, and overall performanceRequired Experience & SkillsMust-Have RequirementsProven hands-on experience managing and optimizing LinkedIn AdsStrong proficiency with LinkedIn Campaign ManagerExperience managing multiple advertising accounts or client portfoliosStrong understanding of B2B lead generationExperience optimizing campaigns based on:CPLCTRConversion ratesROASLead qualityStrong analytical skills with the ability to translate campaign data into actionable decisionsExperience with audience targeting, campaign testing, and budget optimizationExcellent written and verbal English communication skillsStrong organizational and time-management abilitiesAbility to independently manage multiple campaigns and prioritiesAvailability to work during EST hoursPreferred Experience2+ years of digital advertising experience, with a strong focus on LinkedIn AdsAgency or multi-client advertising experienceClient-facing account management experienceExperience advertising for:B2B companiesSaaS businessesProfessional services organizationsFamiliarity with Google Ads or Meta AdsExperience working with lead-generation funnels and conversion trackingBachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not requiredWhat Makes You a Strong FitYou make optimization decisions based on data rather than assumptionsYou understand how LinkedIn Ads differs from consumer-focused paid mediaYou can manage 10–15 accounts without losing attention to detailYou understand the difference between generating leads and generating qualified B2B leadsYou’re comfortable communicating performance results directly to clientsYou proactively identify problems and optimization opportunitiesYou’re highly organized and disciplined with campaign managementYou take ownership of both campaign outcomes and client satisfactionWhat a Typical Day Looks LikeYou may start your day by reviewing performance across your client portfolio, identifying campaigns with changes in CPL, CTR, conversions, or lead quality.Throughout the day, you’ll adjust budgets and bids, refine audience targeting, launch new creative tests, conduct competitor research, and analyze campaign performance.You’ll also prepare reports, communicate recommendations to clients, and collaborate with creative and strategy teams on new campaigns and optimization opportunities.In short: you ensure LinkedIn Ads campaigns consistently generate measurable B2B outcomes while maintaining strong campaign execution and client satisfaction.Key Metrics for SuccessLead generation volumeLead qualityCost per Lead (CPL)Return on Ad Spend (ROAS)Conversion rateClick-Through Rate (CTR)Campaign performance improvement over timeSuccessful A/B testing and optimizationClient satisfaction and retentionTimely and accurate reportingConsistent campaign execution across the client portfolioWhy This Role Stands OutDirect ownership of LinkedIn Ads across a diverse client portfolioStrong exposure to B2B performance marketingOpportunity to manage 10–15 active client accountsHigh ownership over strategy, execution, optimization, and reportingDirect client communication and measurable impactFully remote environmentOpportunity to grow into:Senior Paid Media SpecialistPerformance Marketing ManagerPaid Media LeadB2B Growth MarketingInterview ProcessInitial Screening CallTechnical InterviewPractical Campaign Scenario / Optimization TaskFinal Interview with Leadership or ClientOffer & OnboardingApply NowIf you have hands-on experience with LinkedIn Campaign Manager, understand B2B lead generation, and know how to optimize campaigns for CPL, lead quality, conversions, and ROAS, we’d love to hear from you.Apply today and help build and scale high-performing LinkedIn advertising campaigns across a growing portfolio of B2B clients.Important: Spark Hire Video InterviewAs part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire.This gives you an opportunity to introduce yourself, highlight your relevant LinkedIn Ads and B2B campaign experience, and explain why you’re a strong fit for the role.Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.#LinkedInAds #PaidMedia #B2BMarketing #LeadGeneration #PerformanceMarketing #LinkedInCampaignManager #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork
LinkedIn Ads Specialist (B2B Lead Generation & Campaign Management) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: EST Time Zone
Location: Remote — Pakistan, LATAM, South Africa, Philippines Preferred
About the Role
At Pavago, one of our clients is hiring a LinkedIn Ads Specialist to manage and optimize paid LinkedIn campaigns across a portfolio of 10–15 client accounts.
This is a hands-on, performance-focused role for someone who understands how to generate measurable B2B leads through LinkedIn Ads and can confidently manage multiple campaigns and clients simultaneously.
You’ll take ownership of:
- LinkedIn Ads strategy and execution
- B2B audience targeting
- Campaign optimization
- Lead generation and lead quality
- Performance reporting
- A/B testing
- Client communication
- Budget and ROAS management
If you have strong LinkedIn Campaign Manager experience and enjoy using data to continuously improve B2B advertising performance, this role is a strong fit.
What You’ll Own
LinkedIn Ads Strategy & Execution
- Build, launch, and manage LinkedIn Ads campaigns across 10–15 client accounts
- Develop targeting strategies based on:
- Ideal Customer Profiles (ICPs)
- Buyer personas
- Job titles and seniority
- Industries and company characteristics
- Funnel stages
- Conduct market and competitor research to strengthen campaign positioning
- Test different campaign formats, creatives, messaging, and ad variations
- Structure campaigns for efficient B2B lead generation and scalable performance
- Ensure campaigns align with client objectives, budgets, and KPIs
Campaign Optimization & Performance
- Monitor campaign performance across active accounts
- Track and analyze:
- Cost per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Lead volume
- Lead quality
- Engagement
- Optimize:
- Bids
- Budgets
- Audiences
- Targeting
- Placements
- Creatives
- Campaign structure
- Run structured A/B tests to improve performance
- Identify underperforming campaigns and take corrective action
- Find opportunities to scale successful campaigns
Audience Research & B2B Targeting
- Research target markets, industries, companies, and decision-makers
- Translate client ICPs into effective LinkedIn targeting strategies
- Identify new audience segments and expansion opportunities
- Analyze audience performance and refine targeting based on campaign data
- Continuously improve lead quality through smarter segmentation and testing
Reporting & Analytics
- Prepare weekly and monthly client performance reports
- Maintain clear campaign dashboards and documentation
- Translate advertising data into actionable recommendations
- Report on:
- Lead generation
- Lead quality
- CPL
- Conversion performance
- Pipeline contribution
- Campaign ROI
- Clearly explain what is working, what needs improvement, and what should be tested next
Client Communication & Account Management
- Communicate directly with clients regarding:
- Campaign goals
- Budgets
- Performance
- KPIs
- Optimization strategies
- Present campaign results and recommendations professionally
- Proactively communicate performance concerns and opportunities
- Maintain accountability across multiple client accounts
- Build strong client relationships through responsiveness, transparency, and consistent execution
Cross-Functional Collaboration
- Work with creative, copywriting, and strategy teams to improve campaign performance
- Provide data-backed recommendations for:
- Ad creative
- Messaging
- Offers
- Landing pages
- Ensure campaign strategy remains aligned with broader client marketing objectives
Continuous Improvement
- Stay current with LinkedIn advertising updates, features, and best practices
- Research new:
- Targeting strategies
- Campaign formats
- Optimization methods
- B2B advertising trends
- Continuously improve internal campaign workflows and reporting processes
- Test new approaches to improve efficiency, lead quality, and overall performance
Required Experience & Skills
Must-Have Requirements
- Proven hands-on experience managing and optimizing LinkedIn Ads
- Strong proficiency with LinkedIn Campaign Manager
- Experience managing multiple advertising accounts or client portfolios
- Strong understanding of B2B lead generation
- Experience optimizing campaigns based on:
- CPL
- CTR
- Conversion rates
- ROAS
- Lead quality
- Strong analytical skills with the ability to translate campaign data into actionable decisions
- Experience with audience targeting, campaign testing, and budget optimization
- Excellent written and verbal English communication skills
- Strong organizational and time-management abilities
- Ability to independently manage multiple campaigns and priorities
- Availability to work during EST hours
Preferred Experience
- 2+ years of digital advertising experience, with a strong focus on LinkedIn Ads
- Agency or multi-client advertising experience
- Client-facing account management experience
- Experience advertising for:
- B2B companies
- SaaS businesses
- Professional services organizations
- Familiarity with Google Ads or Meta Ads
- Experience working with lead-generation funnels and conversion tracking
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not required
What Makes You a Strong Fit
- You make optimization decisions based on data rather than assumptions
- You understand how LinkedIn Ads differs from consumer-focused paid media
- You can manage 10–15 accounts without losing attention to detail
- You understand the difference between generating leads and generating qualified B2B leads
- You’re comfortable communicating performance results directly to clients
- You proactively identify problems and optimization opportunities
- You’re highly organized and disciplined with campaign management
- You take ownership of both campaign outcomes and client satisfaction
What a Typical Day Looks Like
You may start your day by reviewing performance across your client portfolio, identifying campaigns with changes in CPL, CTR, conversions, or lead quality.
Throughout the day, you’ll adjust budgets and bids, refine audience targeting, launch new creative tests, conduct competitor research, and analyze campaign performance.
You’ll also prepare reports, communicate recommendations to clients, and collaborate with creative and strategy teams on new campaigns and optimization opportunities.
In short: you ensure LinkedIn Ads campaigns consistently generate measurable B2B outcomes while maintaining strong campaign execution and client satisfaction.
Key Metrics for Success
- Lead generation volume
- Lead quality
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion rate
- Click-Through Rate (CTR)
- Campaign performance improvement over time
- Successful A/B testing and optimization
- Client satisfaction and retention
- Timely and accurate reporting
- Consistent campaign execution across the client portfolio
Why This Role Stands Out
- Direct ownership of LinkedIn Ads across a diverse client portfolio
- Strong exposure to B2B performance marketing
- Opportunity to manage 10–15 active client accounts
- High ownership over strategy, execution, optimization, and reporting
- Direct client communication and measurable impact
- Fully remote environment
- Opportunity to grow into:
- Senior Paid Media Specialist
- Performance Marketing Manager
- Paid Media Lead
- B2B Growth Marketing
Interview Process
- Initial Screening Call
- Technical Interview
- Practical Campaign Scenario / Optimization Task
- Final Interview with Leadership or Client
- Offer & Onboarding
Apply Now
If you have hands-on experience with LinkedIn Campaign Manager, understand B2B lead generation, and know how to optimize campaigns for CPL, lead quality, conversions, and ROAS, we’d love to hear from you.
Apply today and help build and scale high-performing LinkedIn advertising campaigns across a growing portfolio of B2B clients.
Important: Spark Hire Video Interview
As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire.
This gives you an opportunity to introduce yourself, highlight your relevant LinkedIn Ads and B2B campaign experience, and explain why you’re a strong fit for the role.
Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.
#LinkedInAds #PaidMedia #B2BMarketing #LeadGeneration #PerformanceMarketing #LinkedInCampaignManager #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
