Lippincott - Fall 2027 Consultant, Marketing & Customer Strategy

Company: Lippincott Description: Strategy Team Intro At Lippincott, the Strategy team takes on the problems that have no clear answer but need one—the launches, pivots, and reinventions that demand original ideas and proven expertise Our work spans three disciplines: brand strategy, marketing and customer strategy, and naming. Together with Design and Experience colleagues across the firm, we help clients navigate their biggest challenges, from rising above competitive noise, to uncovering new frontiers for growth, to crafting the signature moments that make a brand unmistakable. You'll advise leaders across markets and industries, bringing rigorous creativity and dynamic energy to every opportunity—the same spirit that's helped Lippincott shape icons, disruptors, and category-creators since 1943. Role Overview Marketing & Customer Strategy (MCS) is a discipline within Lippincott's Strategy practice, bringing rigorous customer science to the sorts of creative and strategic challenges the firm has tackled for over 80 years. MCS is built on a particular conviction: that the sharpest strategy starts with genuinely understanding who a company is serving, what those people need, and how to reach them and expand share of their attention, loyalty, and spend. It's a discipline that sits confidently at the intersection of human insight and hard analytics, and it's one of the fastest-growing areas of the firm. As a Consultant on the MCS team, you're here to learn by doing. You'll be keenly focused on the why behind customer attitudes and behaviors, blending analytical rigor with creative curiosity to translate data into insight, and insight into recommendations clients can act on. You won't be expected to have the answers on day one, but you will be expected to ask sharp questions and develop a real point of view, all while growing quickly through hands-on coaching from people who've spent their careers at the intersection of strategy, creativity, and customer science. On any given day, you might be crafting a customer targeting strategy for a leading retailer, designing the optimal go-to-market offering for a technology startup, or building the model that helps a global brand justify its next big marketing investment. The work is demanding, varied, and never far from the decisions that matter most to a business. What You’ll Do Conduct qualitative and quantitative consumer research to understand market dynamics and customer needs Analyze data to uncover insight about customer motivations, perceptions , and behaviors — and push toward the "so what" Synthesize research findings into clear, actionable recommendations for clients Analyze client business dynamics, competitive landscapes, and brand experiences to surface strategic implications Bring your point of view to creative brainstorms and client discussions Help build presentations with clear, persuasive stories grounded in qualitative and quantitative insight Learn how customer insight connects and informs brand, marketing, and experience strategy Support project management — circulating notes, tracking priorities, keeping the team's work moving What Makes you a Great Candidate A genuine curiosity about customer psychology, behavior, and the business strategies they inform Experience with qualitative and quantitative research methods — through coursework, internships, or independent work Equal parts head and heart — rigorous in analysis, bold in creative thinking A knack for distilling complex information into pointed, well-reasoned recommendations The ability to tell a clear story, whether writing, building slides, or presenting Comfort with ambiguity and a structured approach to open-ended problems Strong organizational skills and a methodical approach to your work A growth mindset and a genuine appetite for discovering new ways to solve problems Openness to different perspectives, with early signs of leadership and collaboration Proficiency in PowerPoint and Excel; familiarity with data analysis tools such as SPSS, SQL, R, or Python is a plus Brand, marketing, or strategy consulting internship experience is a plus Openness to travel as needed A desire to build and learn side-by-side with your teams . Eligibility Be a college senior receiving your bachelor's degree in spring or summer of 202 7 Have a GPA of 3.5 or higher Have unrestricted eligibility to work in the United States Instructions for your Application Materials required for your application: Please submit a resume and cover letter with your online application. Your cover letter must address the following questions in 500 words or less: Why are you interested in a career in branding ? What would be a dream brand for you to work on and why? Please refrain from using AI to generate your cover letter. We’re not looking for perfection – we’re much more interested in hearing your voice, what you have to say, and how you choose to say it. Please note, any application received without a cover letter will not be put forward for consideration. Timeline The final date to apply for this position will be September 1 5 , 202 6 at 11:59 PM ET . The start date for this full-time, permanent position will be September 202 7 . About Lippincott Lippincott is a global brand, experience, and marketing consultancy. Since 1943, we’ve helped ambitious leaders find the beautiful answers hiding inside their toughest challenges, turning them into brands and ideas that live in the real world and create lasting business value. As part of Oliver Wyman, we bring high-caliber industry, risk, and operational insight to every engagement, pairing a management consultancy’s strategic rigor with a proven legacy of creativity that works. Who We Are, Together … We promote a culture of collaboration and performance through our three core values: Demanding better. Our pioneering spirit compels us to reach higher — we expect more of ourselves and each other. We also recognize the above-and-beyond dedication of our colleagues, demonstrating gratitude and offering support in our everyday actions. Wide open. Unique perspectives, diverse personal experiences , and untapped ideas fuel our craft. We celebrate debate, discussion, disagreement, and feedback, opening ourselves to new ways of thinking and doing . Yes, and! We champion one another and embrace optimism. We act with passion, intention, and goodwill — building on and elevating our combined contributions, and sharing in our collective success. In our pursuit to produce meaningful change, we want our people to feel heard, respected and valued through our words and actions – goals we can only achieve with a sustained commitment to inclusion and belonging. We seek the best and brightest ideas from a variety of backgrounds and experiences because we know that’s what it takes to continuously push the boundaries, solve our clients’ most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities so everyone feels safe, supported and encouraged to be wide open, to say “yes, and!” and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level. This role follows a hybrid work schedule, with new hires expected to work from the NYC office 3 days per week for their first 6 months. After 6 months, employees have the flexibility to choose between 2 and 3 days per week in the office. The applicable base pay for this role is $82,000. In addition to base pay, this role is eligible for a year-end performance-based incentive as part of our total compensation philosophy. We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs. Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of. #Lippincott Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit , or follow us on LinkedIn and X. Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting . Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.