Live Events Strategy Analyst

Job description

MedscapeLIVE!, a Medscape Company, delivers MD and HCP audiences across all therapeutic areas. Access MDs and HCPs through MedscapeLIVE! Events. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Pre-Sale/Post Sale Responsibilities Conduct audience analysis using prescribing trends, specialty data, geography, and practice type. Build segmented target lists (HCPs, hospitals, community practices, IDNs). Identify high-value regions and clinical hotspots for event placement. Evaluate competitor presence, market saturation, and opportunity gaps. Support sales with data-driven recommendations for event formats, locations, and audience mix. Forecast potential attendance using historical data, specialty density, and engagement benchmarks. Analyze local healthcare ecosystems to recommend partnered venues (hospitals, cancer centers, specialty groups). Partner with PM/AE teams to validate feasibility and alignment with client KPIs. Research and score potential partnered venues (hospitals, professional societies, academic centers). Map local networks to identify optimal event footprint. Measure engagement performance vs. benchmarks and client KPIs. Assess venue performance and recommend future location strategy. Identify trends in clinician behavior, attendance patterns, and educational demand. Deliver executive summaries with actionable insights for continuous improvement. Cross-Functional Collaboration Support Sales, PM, and AE teams with data insights to improve accuracy of pre-sale commitments. Inform marketing on audience needs, segmentation intelligence, and targeting refinements. Collaborate with event operations and client services to ensure data alignment from planning through reporting. Partner with hospital/venue relations teams to enhance local engagement strategies. Tools & Skills Proficiency in CRM, marketing analytics tools, data visualization platforms (Tableau/Power BI), and segmentation systems. Strong understanding of HCP databases, NPI taxonomy, and healthcare market dynamics. Ability to translate data insights into clear recommendations for client-facing teams. Comfortable working in fast-paced environments with multiple concurrent events.