Loyalty Program Designer - Strategy Planning Department, Platform Strategy Supervisory Department (PFSD)

Job Description: Business Overview The Rakuten Group provides more than 70 services across a wide range of fields both in Japan and overseas, including internet services such as e-commerce, travel, and digital content; fintech (financial) services such as credit cards, banking, securities, electronic money, and smartphone app payments; mobile services such as mobile carrier operations; and professional sports. By organically linking these services through a membership program centered on Rakuten members, the Group has formed a unique “Rakuten Ecosystem” unlike any other. *Rakuten's Business Performance Rakuten Group connects a wide range of services, including e-commerce, fintech and telecommunications, through its membership and Rakuten Points. Platform Strategy Supervisory Department enhances and utilizes marketing assets across the Group. Department Overview This role positions Rakuten Points as a marketing asset that drives customer engagement and business growth, leading initiatives from mid- to long-term strategy through execution. Platform Strategy Supervisory Department Recruitment Page Position: Why We Hire Team expansion to strengthen loyalty planning and execution for greater member value and customer experience. We are seeking individuals who can take on responsibilities from concept development through implementation to further enhance the cross-service customer experience and encourage continued use. Design loyalty experiences that make Rakuten members want to continue and deepen their use of Rakuten, increasing retention and customer value. Within the Rakuten ecosystem, which boasts a membership base of tens of millions, you will design a loyalty program that integrates membership systems, points, and coupons. By leveraging insights derived from vast amounts of data to lead the entire process-from product UX design to the implementation and refinement of cross-group initiatives-you will directly drive changes in user behavior and business growth. Position Details Use customer data and insights to plan and drive loyalty programs combining membership, benefits and communications. ・Analyze member behavior, competitors and customer insights ・Design program concepts, user journeys and benefits ・Create experiences using gamification and personalization ・Define KPIs, run PoCs, measure impact and improve programs ・Lead cross-functional projects with Rakuten services, design, development and data teams Work Environment A compact, cross-functional team with expertise in strategy, marketing, UX, data and product drives group-wide initiatives. Mandatory Qualifications: ・Experience in marketing, CRM, product or service planning for B2C services (Approximately 3 years or more). ・Experience translating customer insights into concepts, initiatives and KPIs. ・Experience planning and improving initiatives based on KPIs. ・Experience leading projects that involve multiple departments, such as development, design, and business divisions. ・Advanced business communication skills in Japanese. Desired Qualifications: ・Experience in loyalty, membership programs, CRM, points or coupons. ・Experience in UX, service design or user research. ・Experience in gamification, personalization or brand activation. ・Experience with SQL, BI tools or web analytics. ・Planning or product management experience for large-scale web, app or platform businesses. Other Information: Additional information on Location Rakuten Crimson House: Futako-Tamagawa Related Pages ・Employee Benefits: ・Employee Conditions: ・Culture: #business #producer #productmanager #strategyplanning #marketing #PR #DigitalMarketing #CRM #serviceplanner #operationdiv Languages: English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)