Manager, Campaigns

Job description

Company Description "To be the most loved everyday food and groceries destination!" - that’s our mission at foodpanda (small ‘f’). foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently! We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. Our diverse and high-performing team comprises people from more than 60 nationalities, and we welcome all experiences, backgrounds, and perspectives. Job Description Own the end-to-end development and execution of the master platform campaign calendar. Strategically balance the promotional roadmap across Food Delivery, Pick-Up, and Quick Commerce, prioritizing budget, marketing assets, and in-app real estate based on business directions. Drive the overarching marketing campaign strategy, budget allocation, and growth roadmap for the Food Delivery business to hit Monthly Active Users target. Provide strategic direction and day-to-day guidance to the Pick-Up and Quick Commerce vertical owners supporting the vertical to accelerate MAU growth. Oversee the full campaign lifecycle—from ideation and cross-functional briefing to regional alignment, execution, and deep-dive post-mortem analysis. Partner with Commercial leaders to develop co-marketing frameworks that drive vendor campaign participation to achieve commercial & marketing KPI. Serve as the primary local point of contact for the Regional Marketing team, advocating for local resource needs, localization of regional playbooks, and tech feature rollouts. Maintain a pulse on the hyper-local delivery landscape. Analyze competitor moves, pricing shifts, and emerging consumer behaviors to rapidly pivot strategies and safeguard platform performance. Establish advanced measurement frameworks to track campaign effectiveness. Synthesize complex data points into actionable insights for executive leadership. Qualifications Hungry to make a difference Strong entrepreneurial mindset that is willing to build things from the ground up Holder of a recognised degree in business, marketing, PR / communications or related areas Minimum 5-7 years work experience in the marketing field. Experience in grocery / FMCG and/or e-commerce will be a definite advantage Creative and organised team player with a good sense of the market Sociable character with collaborative and positive attitude towards new challenges Meticulous project management skills with attention to detail and analytical mindset Excellent communication and interpersonal skills with proficiency in both English and Cantonese Experience with data analysis is a plus Ability to work in a fast-paced environment Fun! We work hard, so we can play harder Additional Information What We Offer A dynamic and challenging work environment. A company committed to developing you personally and professionally. A great working atmosphere with regular company and team events. A vibrant and international team committed to diversity and inclusion. Responsibility from day one in a fast growing and global company. Other benefits include free food, health and dental insurance, and learning and development opportunities! Our parent company, Delivery Hero, is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40+ markets in the world, with 18,000 employees and approximately 500,000+ restaurant partners.