Manager, Corporate Strategy - Hispanic Audience

Job description

What are we building? Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us? What’s the position? Our Manager, Corporate Strategy – Hispanic Audience is an integral part of our Corporate Strategy team reporting to the Sr. Director, Corporate Strategy – Hispanic Audience. You will be responsible for: Support the development and ongoing refinement of the Hispanic audience growth strategy — conducting market analysis, surfacing audience insights, and helping drive cross-functional team alignment. Monitor and coordinate execution around the Hispanic calendar (cultural moments, sports tentpoles, property events), and assist in the development and deployment of Spanish-language and bilingual creative assets across activation and media channels. Work in close coordination with the existing Partnerships, Social Media and Influencer teams to support execution of current partnerships while helping identify and develop new ones — including bar/restaurant partners, team and league properties, and community events. Work closely with the existing VIP/Player Development team to identify opportunities to target high-net-worth Hispanic individuals, assist in HSP VIP acquisition through on- and off-property events, and help build a pipeline of bilingual hosting opportunities. Serve as a cross-functional resource across OMNI, Integrated Marketing, Partnerships, Influencer, and VIP/PD teams — helping coordinate, execute, and connect the dots across all HSP workstreams. Through your previous and gained experience you will actively contribute to the continuous improvement of Hispanic Corporate Strategy processes, procedures and systems. This position will be operating from our South Florida headquarters, and is a hybrid role with an expectation of 3 days in-office per week. What are we looking for? Required and preferred candidate skills and experience: Successful candidates will be self-driven and a self-motivated team player capable of working efficiently in a high-volume real-time environment. The role is best suited for a candidate who thrives in a fast-paced, ever-changing environment with a passion for sports and gaming: We are looking for someone who has: Bilingual proficiency in English and Spanish (required); native or near-native fluency strongly preferred. Experience in sports, gaming, or entertainment marketing, with a strong understanding of the U.S. Hispanic market and its regional nuances. Demonstrated ability to manage multiple workstreams, cross-functional relationships, and external partnerships simultaneously in a fast-paced environment. A genuine connection to Hispanic culture and communities, with knowledge of key sports properties, cultural calendar moments, and audience dynamics across FL and other HRD markets. What’s in it for you? We offer our employees more than just competitive compensation. Our team benefits include: Competitive pay and benefits Remote working Startup culture backed by a secure, global brand Opportunity to drive informed decision making for a best-in-class casino brand Roster of Unique's We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).