Manager - CRM Marketing

Job description

Job Description AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business. We are currently seeking a Manager - CRM Marketing to join our Audience & Media Strategy team based in our New York, NY location. JOB RESPONSIBILITIES: CRM Strategy & Campaign Ownership Lead CRM strategy and execution for key programming tentpoles (premieres, finales, seasonal moments, franchise events) Partner cross-functionally to align messaging with brand voice, content priorities, and business goals Develop audience-first campaign plans that drive engagement, viewing, and retention Weekly Engagement & Always-On Programming Own the strategy and execution of weekly streaming guides and content highlights across all brands Build upon repeatable frameworks that balance efficiency with fresh, compelling storytelling Continuously optimize send timing, targeting, and content mix to improve performance Execution Excellence Collaborate with the Retention/CRM team to build and deploy campaigns across CRM channels (email, push, in-app), ensuring high-quality execution Manage timelines, creative briefs, approvals, and QA processes Collaborate with creative, product, and analytics teams to bring campaigns to life Personalization & Audience Strategy Leverage behavioral, lifecycle, and content affinity data to create targeted, personalized experiences Identify opportunities to scale personalization across campaigns and journeys Support segmentation strategies that drive deeper engagement and reduce churn Testing & Optimization Contribute to A/B testing roadmap across campaigns and journeys Analyze performance and translate insights into actionable recommendations Continuously refine strategies to improve open rates, CTR, conversion, and retention Cross-Functional Collaboration Partner closely with content, brand marketing, product, and analytics teams Act as a key CRM voice in campaign planning and programming discussions Ensure alignment between CRM initiatives and broader marketing efforts QUALIFICATIONS (Required & Preferred) 4–7+ years of experience in CRM, lifecycle, or retention marketing (streaming/media experience a plus) Strong balance of strategic thinking and hands-on execution Experience managing campaigns across email, push, and/or in-app messaging Data-driven mindset with experience in testing, optimization, and performance analysis Ability to manage multiple priorities across fast-paced campaign calendars Strong collaboration and communication skills The base compensation for this position is $80,000 - $95,000 commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Global Media values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week. The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law. The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.