THE ROLEWe Are Social is looking for a Manager, Culture Comms who is passionate about social media. The role will serve as the primary engine for audience-centric social execution and strategic trend-spotting for our clients. You should be able to react quickly in a fast paced environment, taking ownership of delivering our best work. You should be truly passionate about social media, what trends are shaping it, what best practice looks like and how brands and fans are changing the landscape.WE ARE A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we've proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.WHY YOU’LL LOVE IT HEREWe like to laugh, we live for celeb gossip and we’re great on AUXOur passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and moreYou best believe we know how to celebrate our wins. And our losses (it’s how we learn)From carbon offsets to community kitchens, we’re passionate about making a differenceDid we say snacks? Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)YOU AREA person who thrives in a fast-paced environment, responding quickly and proactivelyNot interested in just following trends – you want to create themA self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands. WHAT YOU’LL DOA "chronically online" mindset with an obsessive understanding of TikTok, Reels, X, and emerging platformsDevelop distinct audience personas and algorithmic profiles to ensure content is hyper-targeted and reaches the intended communitiesWork side by side with our internal and client team to develop and execute social strategies, helping to create best-in-class content to establish the brand as an industry leading account on key platformsBuild, manage, execute and social content plans, channel strategies and calendars across always-on and campaigns that speaks to key moments in culture and ensure optimal execution of platform features (sounds, hashtags, filters, etc) Vet and Identify strategic creator partnerships that align with specific audience subcultures and creative conceptsPartner with Creative teams to build community management playbooks and ensure all creative ideas are "social-first" and executed to perfectionHave a thorough understanding of the brand compass and the social strategy and how it plays out in your day-to-day roleLead tactical creative briefs by channel, audience and content pillar in partnership with Strategy teamServe as the go-to internal source for emerging trends that spark high-impact creative thinkingUnderstand the ins-and-outs of channel updates and form POVs to share implications for internal and external partnersRegularly guide a variety of brands on reactive content opportunities and create rationale for clientsLead a social media audits and research deepdives in partnership with R&I teams Confidently be the “voice of Gen Z” to clients and internal teamsStay ahead of AI tools and trends and leverage features to supercharge workflow, synthesize research and iterate on strategic frameworks, insights and audience personasREQUIREMENTS FOR THIS ROLE3+ years experience in a Social Media focused roleSerial social media user who can show a deep understanding of key platformsDeeply passionate about culture, trends, fandoms and communities Creative brief and content planning experience Confident research capabilities Strong organizational skillsAbility to interface with clients across contexts Effective communication skillsJOIN USAt We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.Let’s do cool stuff together. Apply now!We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf
THE ROLE
We Are Social is looking for a Manager, Culture Comms who is passionate about social media. The role will serve as the primary engine for audience-centric social execution and strategic trend-spotting for our clients. You should be able to react quickly in a fast paced environment, taking ownership of delivering our best work. You should be truly passionate about social media, what trends are shaping it, what best practice looks like and how brands and fans are changing the landscape.
WE ARE
A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we've proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.
WHY YOU’LL LOVE IT HERE
- We like to laugh, we live for celeb gossip and we’re great on AUX
- Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
- You best believe we know how to celebrate our wins. And our losses (it’s how we learn)
- From carbon offsets to community kitchens, we’re passionate about making a difference
- Did we say snacks? Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)
YOU ARE
- A person who thrives in a fast-paced environment, responding quickly and proactively
- Not interested in just following trends – you want to create them
- A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro
Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.
WHAT YOU’LL DO
- A "chronically online" mindset with an obsessive understanding of TikTok, Reels, X, and emerging platforms
- Develop distinct audience personas and algorithmic profiles to ensure content is hyper-targeted and reaches the intended communities
- Work side by side with our internal and client team to develop and execute social strategies, helping to create best-in-class content to establish the brand as an industry leading account on key platforms
- Build, manage, execute and social content plans, channel strategies and calendars across always-on and campaigns that speaks to key moments in culture and ensure optimal execution of platform features (sounds, hashtags, filters, etc)
- Vet and Identify strategic creator partnerships that align with specific audience subcultures and creative concepts
- Partner with Creative teams to build community management playbooks and ensure all creative ideas are "social-first" and executed to perfection
- Have a thorough understanding of the brand compass and the social strategy and how it plays out in your day-to-day role
- Lead tactical creative briefs by channel, audience and content pillar in partnership with Strategy team
- Serve as the go-to internal source for emerging trends that spark high-impact creative thinking
- Understand the ins-and-outs of channel updates and form POVs to share implications for internal and external partners
- Regularly guide a variety of brands on reactive content opportunities and create rationale for clients
- Lead a social media audits and research deepdives in partnership with R&I teams
- Confidently be the “voice of Gen Z” to clients and internal teams
- Stay ahead of AI tools and trends and leverage features to supercharge workflow, synthesize research and iterate on strategic frameworks, insights and audience personas
REQUIREMENTS FOR THIS ROLE
- 3+ years experience in a Social Media focused role
- Serial social media user who can show a deep understanding of key platforms
- Deeply passionate about culture, trends, fandoms and communities
- Creative brief and content planning experience
- Confident research capabilities
- Strong organizational skills
- Ability to interface with clients across contexts
- Effective communication skills
JOIN US
At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.
Let’s do cool stuff together. Apply now!
We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf
We Are Social is a global socially-led creative agency with unrivalled social media expertise. With 1,300 people in 17 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Pepsi, Meta and Adidas deliver some of their biggest and most innovative campaigns to date, from breaking into the metaverse to smashing records on TikTok. As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.
We Are Social is a global socially-led creative agency with unrivalled social media expertise. With 1,300 people in 17 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.
We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Pepsi, Meta and Adidas deliver some of their biggest and most innovative campaigns to date, from breaking into the metaverse to smashing records on TikTok.
As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.
