Manager, Data Analytics and Business Insight

Job description

Job Summary To harness data-driven insights, optimize decision-making processes, and drive strategic initiatives for enhanced business performance. Job Description 1.Develop a strategy in collaboration with the Customer Experience team to identify, segment, and engage with BU's customers. 2. Integrate, formulate, and execute personalized omnichannel marketing strategies, covering marketing communications, multi-channel campaign management, and customer loyalty initiatives. 3. Create and manage a consumer insights plan to understand trends, consumer attitudes and behaviors, functional and emotional requirements, consumption occasions, shopper needs, and translate these findings into actionable insights for brand positioning and messaging. 4. Capture and analyze customer data across all communication channels throughout the customer lifecycle. 5. Drive the utilization of data for commercial purposes, leading analysis and acting as a catalyst for change (insights generation, execution of action plans, measurement, and change management). 6. Manage and strengthen relationships with business users to maximize data for commercial purposes and create actionable insights from various existing data sources. 7. Initiate ideas, create a roadmap, and execute plans for new data acquisition to propel the business forward. 8. Collaborate seamlessly with marketing, analytics, products, and IT teams on analytics deliverables and work processes. Key Qualification Education (Minimum qualifications required) • Bachelor / Master degree • Business Administration, Economics, Statistics, or a related field. Experience (Minimum professional experience required) • Proven 7 years of experience in customer insights and commercial analysis, with expertise in at least one of the following fields: retail, pricing, promotions, CRM, or media measurements. • Experience in retail, real estate industry is a plus • Be able to communicate in English Skills and Knowledge (Minimum specifics skills and competencies required) • A results-oriented, resilient professional who is open to collaborating with individuals from diverse data literacy backgrounds. • Highly proficient in data analytics skills, including the use of visualization and analytical tools for commercial purposes. • Exceptional communication and data translation abilities for effective engagement with business users, coupled with strong presentation and interpersonal skills in both Thai and English. • A background in business development related to insights or platform solutions would be a valuable asset. • Demonstrated excellence in project management and organizational skills, as well as strong interpersonal capabilities.