Manager, Demand Generation

Job description

Venture outside the ordinary - TMX Careers The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we’re connecting cross-functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we're powering some of the nation's most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team. Ready to be part of the action? The Manager, Demand Generation is part of the Enterprise Marketing team and is responsible for developing and executing demand generation strategies that drive measurable growth, with a primary focus on supporting Datalinx. The role leads integrated campaigns, paid media, lead generation, marketing automation, and performance optimization. TMX Group is seeking a Marketing Manager to join the Enterprise Marketing team with primary responsibility for Datalinx, TMX's market data, analytics and technology solutions business. The candidate will develop and execute demand generation and integrated marketing programs that accelerate business growth. This role is performance-driven, with a mandate to drive pipeline, engagement, and revenue impact through targeted marketing programs. You will partner closely with business leaders to translate strategic priorities into measurable marketing outcomes, with a strong focus on digital campaigns, paid media, and lead generation. The ideal candidate combines strategic thinking with hands-on execution, bringing a strong commercial mindset and a proven ability to influence stakeholders and drive measurable pipeline growth. This role is Hybrid (2 to 3 days/week at the office) - based in Montreal, Qc Key Accountabilities: Demand Generation & Campaign Strategy Develop and execute demand generation strategies aligned to business growth objectives for Datalinx Own the full campaign lifecycle: planning, targeting, execution, optimization, and reporting Own marketing contribution to pipeline, including qualified lead generation and performance against defined growth targets Manage campaign budgets and allocate spend across channels to maximize return on investment Partner with Sales and Product teams to align on target audiences, value propositions, and conversion strategies Guide development of high-impact, conversion-oriented content (e.g., landing pages and campaign assets) optimized for search engines and AI-powered answer platforms Act as a trusted marketing partner to stakeholders across Datalinx Digital & Paid Media Execution Lead development and execution of paid media strategies (programmatic, search, and paid social) to support acquisition goals Optimize channel mix, targeting, and creative to maximize ROI and cost-efficiency Leverage marketing automation and CRM tools to manage lead flows, nurturing, and scoring Develop and execute SEO/AEO strategies to improve organic visibility, search performance across key digital channels Continuously test, learn, and scale high-performing tactics Performance Measurement & Optimization Define and track KPIs across campaigns (e.g., MQLs, SQLs, conversion rates, ROI) Deliver actionable insights through regular reporting and post-campaign analysis Identify opportunities to improve funnel performance and marketing effectiveness Must Have(s): 8+ years of experience in B2B marketing, with a strong focus on demand generation At least 3+ years experience in Digital marketing Experience in B2B financial services, capital markets or fintech is strongly preferred BA in marketing, business, or a related field Proven track record of driving pipeline and measurable business outcomes through marketing campaigns Hands-on experience managing paid media campaigns (programmatic, search, and paid social) Ability to develop high-performing, conversion-oriented messaging and content Strong understanding of marketing automation, CRM systems, and lead management processes, with strong working knowledge of digital channels (SEO/AEO, email, social) Experience working with data, analytics, and performance optimization Strong project, time management and organizational skills Ability to operate both strategically and tactically in a fast-paced environment with competing priorities and tight deadlines Strong stakeholder management and communication skills Comfort in working individually, within a team and also with senior management Nice to Have: Bilingualism (French/English) is an asset In the market for… Excitement - Explore emerging technology and innovation, as well as ventures and digital finance that shape the future of global markets! Experience the movement of the market while grounded in the stability of close to 200 years of success. Connection - With site hubs in some of the world’s most multicultural cities, we leverage our size and structure to create rich connections and belonging while experiencing powerful global impact through our work. Impact - More than a platform, we use our talents to power mission-critical systems that drive global economic advancement, innovation, and growth. As well, our employee-led Team Impact spreads social good via our giving strategy. Wellness - From empathetic leadership to a culture of flexibility and balance, we believe wellness at work creates the maximum yield and a stronger “we”. Plus, with a cloud-first and hybrid workstyle, as well as generous time-off and leaves, we support a life well lived! Growth - From a growth mindset in our work, to expansion in our business, TMX is home to action-takers energized by the achievement of ambitious growth. Ready to enrich your career with impactful work, leaders who truly care, and the flexibility and programs to help you thrive as part of #TeamTMX ? Apply now. Please note that our company is not currently sponsoring work permit applications and the applicant must be authorized to work in the country where this position is located. TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.