Manager, Demand Generation Analytics

Job description

The Manager, Demand Generation Analytics leads the development, activation, and measurement of audience ‑ driven media strategies across the Inspire Brands portfolio. This role manages two analysts and is accountable for building scalable, analytically sound audiences using SQL and first ‑ and third ‑ party data , as well as evaluating the incremental sales impact of those audiences once activated in paid media. This role partners closely with Media, Audience Planning, and Marketing Science to ensure audience strategies are measurable, optimized , and clearly linked to business outcomes. The Manager is responsible for translating complex data into actionable guidance that improves media effectiveness . RESPONSIBILITIES Manage and develop a team of analysts responsible for audience creation, activation support, and measurement. Design and build audience definitions using SQL across multiple first and third ‑ party data sources. Own post campaign analysis of audiences, including incremental sales, purchase frequency, ticket size , and RO AS , to assess effectiveness and inform future investment decisions. Establish clear linkages between audience ‑ targeted media exposure and brand KPIs and business outcomes . Develop and socialize repeatable analytical frameworks for evaluating audience performance across brands and channels. Monitor competitive media and audience strategies to identify emerging trends, opportunities, and risks. Partner with cross ‑ functional teams to ensure measurement approaches are aligned, scalable, and decision ‑ ready . Ensure data quality, methodological rigor, and consistency in how audiences and results are defined and reported. Ideal Candidate We’re seeking a highly engaged analytics leader with a strong foundation in audience strategy, SQL ‑ based data analysis, and media measurement. The ideal candidate is passionate about understanding consumer behavior and perception , and about building analytic approaches that directly connect audience strategies to incremental sales and business impact . They bring both technical depth and managerial maturity, with the ability to coach analysts while driving clear, outcome ‑ oriented insights. EDUCATION QUALIFICATIONS Minimum: 4 yr degree EXPERIENCE QUALIFICATION Minimum: 2+ yrs M anagement experience of 1 or more analysts 7+ yrs e xperience with various media measurement tools including media mix modeling, brand lift studies, digital attribution, and foot traffic measurement 1+ yrs ex perience with ETL tools to create automated processes to aggregate media spend and impression data from media partners 2+ yrs D ashboard tools such as Tableau, MicroStrategy or Google Data Studio to automate reporting processes 4+ yrs S QL or other database querying language REQUIRED KNOWLEDGE, SKILLS or ABILITIES Strong understanding of Customer Data Platforms (CDPs) and clean room technologies, including how to activate audiences and measure media impact using treated vs. control and incrementality ‑ based methodologies Advanced proficiency in SQL and working with large, complex datasets to build, validate , and scale audience definitions using first ‑ and third ‑ party data Deep understanding of media measurement approaches, including incremental sales lift, foot traffic, customer panels, and walled ‑ garden measurement frameworks Familiarity with media measurement solutions and vendors across TV, CTV, Video, Social, Display, Search, and OOH, with the ability to evaluate and optimize audience performance across partners, creative, and targeting Strong analytical skills with a demonstrated ability to link audience ‑ level media exposure to business outcomes, including sales lift, ROI, and efficiency metrics Proven ability to develop and standardize analytical frameworks that enable repeatable audience measurement across brands and campaigns Strong storytelling and communication skills, with the ability to synthesize complex analyses into clear insights and actionable recommendations for cross ‑ functional stakeholders Experience managing, mentoring, or reviewing the work of analysts, providing technical guidance, analytical feedback, and prioritization support Collaborative, team ‑ oriented mindset with a demonstrated ability to build strong working relationships with internal teams, agency partners, and external vendors Strong intellectual curiosity around media, audiences, and consumer behavior, with an interest in how media platforms, targeting, and measurement approaches operate in practice TRAVEL- Up to 15% domestic travel Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.