Manager, Digital Marketing

Job description

Drive demand by designing and executing full-funnel digital marketing programs exercising independent judgment to grow our brands using sponsored product, display, brand advertising and other platform-specific tools across multiple online marketplaces including, for example, Amazon, Walmart, Instacart and Target. Evaluate and validate data sources, analytical tools, and methodologies used to measure marketplace and campaign performance, interpret results and implement data-driven improvements for campaign effectiveness. Including bid adjustments, A/B testing and audience refinements. Review the work and coach junior team members to build team expertise. Lead, develop and maintain dashboards and automated reporting tracking key performance indicators, including return on ad spend, cost per click, click-through rate, conversion rate, revenue and revenue attribution metrics. Configure and optimize DSP campaigns, including audience segmentation, bid strategy, and inventory targeting, to drive performance and reach. Partner with brand and agency creative teams for data-driven custom display ad assets. Collaborate with the sales team to develop strategic approaches for engaging smaller/emerging retail media networks (RMNs), identifying growth opportunities and tailoring partnership strategies to maximize incremental reach and performance. At least 5 years experience with hands-on digital marketing for Amazon, DTC, Instacart, Walmart and other retail media networks. Bachelors degree in data science or marketing. MBA or MS preferred. CPG, specifically food and beverage experience is desirable. Deep understanding and direct hands-on experience with backend campaign optimization including audience targeting, bidding strategies and reporting capabilties with proven success in driving scalable campaigns whilst achieving financial KPIs. Comprehensive knowledge of the Amazon ecosystem, Amazon Ads and Amazon DSP platform and other Retail Media Networks in the US Grocery Sector such as Walmart Connect, Roundell, MAP, Carrot Ads and Criteo. Profeciency in analytics and reporting tools including Amazon Marketing Cloud (AMC) and Google Analytics. Proficient in cloud-based SQL programming and data mining. Strong analytical skills and an ability to use data to formulate data driven decisions. Pay Range: $120,000 - $130,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience. Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 24/7 online physician consultations virtual mental health resources life coaching engaging employee community groups cash rewards for healthy habits and fitness reimbursements library of on-demand fitness videos Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit . Giving Back to the Community: Make a difference with Wonderful Giving , allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. The Wonderful Company is a privately held $6 billion global company headquartered in Los Angeles, with more than 10,000 employees worldwide. Founded by Lynda and Stewart Resnick, Wonderful produces some of the world’s most recognized healthy food and beverage brands, including FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, and JUSTIN, Lewis Cellars, and Landmark wines. The company also operates Neptune Pacific, a shipping and supply chain company serving the Pacific, and Wonderful Real Estate, which develops and manages industrial properties in California’s Central Valley. To date, the Resnicks, along with their foundations and The Wonderful Company, have committed more than $2.5 billion to philanthropy and community investment primarily where its employees live and work. Wonderful is regularly named one of Fortune’s “100 Best Companies to Work For” and ranked No. 1 on PEOPLE magazine’s Companies That Care list. To learn more about The Wonderful Company, its products, and its core values, please visit or follow The Wonderful Company on LinkedIn , Facebook , and Instagram . For more information on the company’s corporate social responsibility impact, visit . The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories. #LI-AF1 #LI-HYBRID EEO is the law - click here for more information The Wonderful Company is committed to providing high-quality, healthy, and iconic brands, including FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos and helping improve the lives of the people who live and work in the places where we operate. Ranked No. 1 on the 2025 PEOPLE® Companies That Care list and one of Fortune® magazine’s “100 Best Companies to Work For” in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet. As part of the eCommerce Digital Marketing team, this is a hands-on role, designing, executing and evaluating digital marketing campaigns on media networks owned by Amazon, Instacart and our CPG retail partners across all of our Wonderful Brands, FIJI water and JUSTIN Wines. As a subject matter expert in digital marketing, this role requires strong analytical skills and technical ability for back-end optimization of campaigns with the ability to manage multiple platforms and brands. This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.