Manager, Digital Marketing

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. Overview We’re looking for a Manager, Digital Marketing to lead and optimize performance marketing in Korea, managing end-to-end campaign execution across key local and global platforms: Naver, Google, Kakao, Meta, Criteo, Impact, Payco, and relevant marketplace media & ads. This role will be the Korea in-market expert who drives measurable growth through strategy, hands-on execution, partner management, and performance optimization—while collaborating closely with and reporting into our Global Marketing Hub based in Colorado, USA. You’ll work cross-functionally with global and regional stakeholders and coordinate with agencies and platform partners to ensure best-in-class planning, buying, measurement, and reporting. What You'll Do Lead strategy, execution, and optimization of paid media (Search, Shopping, Display, Video, Affiliate) campaigns across Naver, Kakao, Google, Meta, Criteo, Impact, Payco, and local Marketplaces Own budget pacing, bid strategies, targeting, creative rotation, and ongoing experimentation to improve ROAS, conversion rate, and incremental revenue of marketing campaigns Serve as the day-to-day lead for agency partners (media buying, creative production, marketplace agencies, affiliate network partners), including campaign briefing, set up, QA, optimization direction, and weekly performance check-ins Partner with internal teams to ensure campaign alignment to global marketing strategy, while localizing for Korea market Collaborate with Global Marketing Hub resources on strategy, budgeting, measurement framework and testing Collaborate with local Digital Activation Team on creative briefing and localization of creative, promo and go-to-market calendars, and marketing alignment to commercial regional priorities Own weekly & monthly reporting for Korea performance across all channels Compile data and translate into strategic insights and actionable next steps for performance improvement Present insights during weekly trading meetings and check-ins with the Korea-based Digital Activation Team Bring a strong understanding of Korean consumer behavior and platform nuances (Naver ecosystems, Kakao properties, marketplace promotion cadence) Ensure localized messaging and offers are culturally relevant and aligned to Korean seasonality, holidays, and competitive landscape Monitor market/competitor activity and share insights with the Global Marketing Hub to inform strategy What You'll Bring to the Table At least 5+ years of hands-on digital performance marketing experience, with direct execution/optimization responsibilities Hands-on experience running and optimizing campaigns across Korean platforms, especially Naver and Kakao, plus global platforms such as Google & Meta. Experience with Criteo and affiliate/partner marketing also a huge plus Experience managing marketplace marketing (paid placements, promo participation, merchandising coordination, onsite search/ads, feed optimization) Strong track record driving performance outcomes through structured testing & optimization Experience managing agency partners and cross-functional stakeholders Strong analytical capabilities: ability to interpret performance data and translate it into actionable decisions Fluent in Korean (native-level) with strong proficiency in English to collaborate with US-based stakeholders Core business hours are 8am – 5pm KST, but preference will be given to candidates who are open to 1-2 7am KST calls a week to collaborate with our US-based stakeholders The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification. At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona. Job Category: Corporate