Manager, Digital Marketing & Strategy (Wine & Spirits)

Job description

Job Summary: Title: Manager, Digital Marketing (Wine & Spirits) Reports to: VP, Digital Marketing Strategy - Wine & Spirits Location: New York, NY (In-office, 5 days a week) The Role: Roc Nation is looking for a Digital Marketing Manager to lead the execution of integrated digital marketing initiatives for an assigned portfolio of wine and spirits brands (Ace of Spades and D’USSÉ), translating portfolio strategy into best-in-class consumer experiences that strengthen brand equity and drive commercial growth. This position is responsible for developing and executing brand marketing plans across social media, CRM, email marketing, website, influencer partnerships, content production, e-commerce, and integrated campaigns. The ideal candidate is highly collaborative, proactive, organized, and strategically minded, with a passion for luxury brands, culture, and premium consumer experiences. They are equally comfortable managing day-to-day execution while identifying opportunities to elevate brand performance. You will collaborate closely with the VP of Digital Marketing Strategy, PR, Creative, agency partners and external vendors to deliver fully integrated marketing programs that support both brand-building and commercial objectives. This role owns an assigned portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment. Key Responsibilities: Executes integrated digital marketing strategies aligned with portfolio and brand objectives Maintains annual brand marketing calendars across social media, CRM, website, email, experiential marketing, and key commercial initiatives Project Management: Uses Asana or other tools as directed by VP of Digital Marketing Strategy to ensure all team members are across deliverables, KPIs, and brand activities Identifies and drives opportunities to strengthen brand awareness, consumer engagement, and business growth through digital marketing initiatives Leads day-to-day execution of digital campaigns from planning through launch, optimization, and post-campaign analysis Conducts consistent performance reporting and campaign analysis, providing recommendations to optimize future marketing efforts Oversees assigned agency relationships, ensuring deliverables are completed on time, on budget, and aligned with brand strategy Leads the development of content briefs, creative requests, and production timelines for photography, video, digital assets, and campaign creative Collaborates cross-functionally with PR, Creative, agency partners to execute integrated marketing initiatives Ensures approvals and processes are followed to maintain consistency and elevated brand identity Analyzes data and makes suggestions for continuous improvement Manages CRM and email marketing programs, including campaign planning, audience segmentation, execution, testing, and reporting Supports influencer and partnership initiatives from identification through execution and performance measurement Maintains brand consistency across all digital consumer touchpoints while ensuring compliance with company standards and alcohol marketing regulations Assists with annual planning, budget tracking, vendor management, and campaign forecasting Provides senior team support by preparing presentations, executive recaps, campaign summaries, and marketing reports Develops and maintains strong working relationships with agency partners, distributors, retailers, hospitality partners, and internal stakeholders Tracks and updates campaign timelines, project status, deliverables, and marketing calendars to ensure successful execution across all initiatives Maintains and updates digital assets, campaign documentation, marketing calendars, and reporting tools Supports photoshoots, content production, experiential activations, industry events, and key brand initiatives as needed Seeks to understand and stay abreast of regulatory updates and protocol Actively contributes to annual business planning Other duties, as assigned Qualifications: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred 3–5 years of experience in digital marketing, social media management, or content creation within entertainment, music, or agency environments Proven experience managing social media accounts for talent, brands or media outlets Experience with social publishing and listening tools (e.g., Dash Hudson, Sprout Social, Hootsuite) and basic creative editing applications Solid fluency in execution across Instagram, TikTok, YouTube, X, Threads, Snapchat, and emerging platforms Strong hands-on skills in mobile photography, video capture, and real-time editing using mobile tools (CapCut, Canva, Adobe Express/Lightroom) Professional demeanor with experience working directly with high-profile talent and key stakeholders in fast-paced environments Strong project management skills with the ability to manage multiple tight deadlines and adapt to real-time, fluid schedules Willingness to travel and support digital requests outside standard business hours for live events, releases, and real-time moments Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. Benefits & Perks HEALTH : Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time and floating days CAREER : Career and skill development programs with School of Live WEALTH : 401(k) program with company match Note – Roc Nation benefits and policies differ from Live Nation EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a HR Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis. ---------- The expected compensation for this position is: $72,000.00 USD - $90,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.