Manager, Digital Marketing Youth and Young Adults

Job Description What is the opportunity? As a member of the Digital Marketing team, you will execute digital marketing strategies across public-facing digital channels in the Youth and Young Adults (YYA) segment in alignment with stakeholders and business objectives. This role focuses on five key areas: digital marketing campaign execution, optimizing digital acquisition through public-facing websites, redesigning digital experiences to improve conversion, enhancing AEO/ SEO discoverability, and managing ongoing website maintenance and performance reporting. You will work collaboratively with Marketing, Business, Design, and Digital Product stakeholders to build and maintain campaign pages while monitoring campaign acquisition metrics and website performance. What will you do? Execute marketing campaigns by leading digital page builds and implementing strategic recommendations across available digital marketing channels. Monitor and analyze digital marketing performance through analytics platforms; identify optimization opportunities and track campaign acquisition metrics. Maintain website functionality and content across desktop, tablet, and mobile channels in alignment with Digital Marketing objectives. Analyze digital funnels, identify performance gaps, and recommend improvements to enhance digital client experience. Pull and present performance reports, dashboards, and campaign insights to marketing and business stakeholders. Collaborate with Digital Marketing team members, Marketing, Business, Design, and Digital Product partners, as well as internal and external stakeholders, to achieve campaign objectives and optimize website performance. Support A/B testing and personalization initiatives to improve campaign performance and user experience. Support project management activities related to website updates, testing, and functionality improvements; work with agency partners as needed. Track channel and campaign performance continuously and provide data-driven recommendations for optimization. Support the AEO/ SEO Team in identifying discoverability opportunities and gaps, and executing guidelines and best practices. Ensure that project deliverables are of high quality and any development adheres to the standards of RBC. Manage maintenance process to ensure all requests are responded to in a timely manner. What do you need to succeed? Must-have: 5+ years of digital marketing, campaign management (including campaign acquisition and conversion metrics), and website management experience. Solid knowledge of digital marketing channels, user experience, and digital content strategy. Strong written and verbal communication skills with the ability to communicate clearly and effectively with stakeholders. Demonstrated data literacy and ability to translate data and insights into decisions. Proven ownership mindset and accountability for outcomes. Proven stakeholder management experience with the ability to build trust and navigate complexity in a fast-paced work environment. Demonstrated strategic and analytical thinking skills with the ability to synthesize information, identify key insights, and develop compelling strategic narratives. Strong project management skills with the ability to manage multiple priorities, timelines, and cross-functional deliverables. Exceptional attention to detail and a commitment to high-quality execution. Advanced proficiency in Google Analytics. Experience with A/B testing and personalization tools and methodologies. Nice-to-have: Experience in ecommerce or digital products. Experience in financial services and/or technology industries. Familiarity with website analytics tools and data visualization tools such as Adobe Analytics, Hotjar, Semrush, Profound, Tableau, Power BI etc. Experience with CMS (Content Management Systems) and DAM (Digital Asset Management). Experience applying AEO and SEO principles and best practices to improve digital discoverability. Basic understanding of FTP, dev/staging/prod environments. Basic HTML/CSS or web development knowledge. What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable. Leaders who support your development through coaching and managing opportunities. Ability to make a difference and lasting impact. Work in a dynamic, collaborative, progressive, and high-performing team. A world-class training program in financial services. Opportunities to do challenging work. Job Skills A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2026-09-01 Application Deadline: 2026-09-16 Note : Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at . RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.