The Manager, Digital Strategy and Business Development plays a critical role in the development of NFL Digital Media platforms short- and long-term strategic approach. The role will require a deep understanding of user data, competitive analysis, and the NFL ecosystem to create actionable strategic direction for the broader organization. The role will also directly support partnership strategy across sourcing, deal negotiation, and operational execution.
Responsibilities
- Define near- and long-term strategy for the NFL’s digital media business, creating vision and prioritization framework to drive growth across NFL+, NFL App, and NFL.com experiences
- Independently identify, evaluate, and recommend new growth opportunities across product features, promotional strategies, distribution models, and strategic partnerships through financial modeling, market analysis, and unlocking insights from unstructured data sets
- Lead cross-functional strategic initiatives from concept through execution, partnering with Product, Marketing, Growth, Content, Finance, Legal, Sponsorship, and Ad Sales to align stakeholders and deliver business outcomes
- Develops strategic evaluations and decision frameworks that enable leadership to assess, prioritize, and make informed decisions on business initiatives.
- Source, negotiate, and manage strategic partnerships that expand audience reach, drive incremental revenue, and advance NFL’s digital media strategy
- Create executive-level communications and strategic planning materials to support decision-making by NFL senior leadership
- Presents data-driven findings and strategic recommendations to executive leadership, influencing key business decisions and organizational priorities.
- Serve as a strategic thought partner to NFL Media leadership, providing analytical rigor and executive support on high-priority initiatives and business-critical decisions.
Required Qualifications
- A four-year undergraduate degree from an accredited college or university is required.
- 5-7+ years of work experience in strategy, consulting, business development, or related fields -- experience in sports, media, or digital products preferred
- Strong understanding of digital media ecosystems, including streaming platforms, distribution models, and direct-to-consumer (DTC) business models
- Advanced analytical and quantitative skills, including financial modeling, scenario analysis, and business case development
- Demonstrated experience developing strategic frameworks and translating data and market insights into actionable business recommendations
- Exercises a high degree of discretion, judgment, and professionalism in handling highly confidential, sensitive, and business-critical information. Experience working cross-functionally and influencing stakeholders across product, marketing, finance, and other business units
- Strong written and verbal communication skills, with ability to distill complex concepts into clear, easy-to-understand presentations
Other Key Attributes / Characteristics
- Ability to manage multiple simultaneous projects with several deliverables under tight deadlines
- High level of integrity, work ethic, and deep intellectual curiosity
- Strong interpersonal skills with a collaborative DNA
Travel
- Limited – may require occasional travel (< 10%)
Terms / Expected Hours of Work
- NFL employees are required to work 40 hours per week
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Salary
$100,000—$130,000 USD
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
